Category Archives: Social Media

Using Video Marketing to Build Your Site Traffic: Part 2

If you follow our blog, you know we’re in the middle of a series on using video to build traffic for your website. If you missed the first post, catch it here. Different Web Video Options for You to Consider … Continue reading

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Using Video Marketing to Build Your Site Traffic: Part 1

Web video is the hottest new thing; so hot, more people watch web videos than TV in some instances. Instead of rebuking the idea of video marketing, embrace it so you can gain the site traffic that others have already … Continue reading

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What Does Your Brand Say?

What kind of power does your brand have in the market? Everything associated with your company contributes to your brand, for better or worse. It’s critical you control those associates so you can consistently build value in your brand, not … Continue reading

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Use Strategic Content Make Your Sales Leads Work

Marketing Sherpa has designed a system that will help you to make your sales leads work. They implemented their five step program in early 2010 and saw amazing results. Each quarter their revenue increased by as much as 40% The … Continue reading

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Social Media Matters for the Small Business

There is a common misconception among small business owners that SEO (search engine optimization) is not important. Likewise, the focus on social media is either lacking or nonexistent as these same individuals believe that face-to-face meetings and word of mouth … Continue reading

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Stuck in Stuckville With Your Nonprofit’s Social Media? You Could Be Making Some of These Common Errors

It’s like this: You put your quarters into the snack vending machine. You carefully select the exact numbers and letters of your precise selection. The arm starts to move with promising deliberateness … and then … nothing happens. Your product … Continue reading

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Social Media: Survey Says … Yes, It Works!

It’s the million dollar question:  If I invest time and talent into my social media strategies, will it pay off? Yes, according to results from a recent study conducted by Dell with Forrester Research. The payoff is especially strong for … Continue reading

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Why Social Media Matters

There are a number of executives who have expressed disbelief that social media does anything to drive business. And, while a number of companies may be able to say that B2B buying never occurred as a result of social media, … Continue reading

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