Tag Archives: blog

No Slingshotting: Content Writing Tips to Make Your Readers Yearn for You

Posted on February 28, 2012 by admin

You’ve built a great site, and added all the latest widgets and tools to it. You’ve launched your social media campaigns and an eNewsletter – but still, the traffic to your site is more like a leisurely Sunday drive than the rush … Continue reading →

Finding the Worst of the Worst in Social Media: Part 3

Posted on February 24, 2012 by admin

Tin ears, hashtags, trying too hard or whatever else the case may be. Social media mistakes can make a company’s numbers drop like a lead balloon. In this SmartBlog article, the plethora of mistakes was evident as we read through the list … Continue reading →

Posted in Content Marketing, Social Media, Uncategorized | Tagged blog, content, content marketing, copywriting, copywriting solutions, Facebook, LinkedIn, marketing strategy, social media, social media campaign, social media tools, social networking, Twitter | Leave a comment

Get More Bang for Your Blog: Some Simple Tips

Posted on February 20, 2012 by admin

You are, or you aren’t. Blogging, that is. While many organizations think it’s something for twenty-somethings or people who have strong opinions and lots of spare time, the reality is that blogging is a way of dialoguing with buyers, listening … Continue reading →

Posted in Content Marketing, Social Media | Tagged blog, blogging, content, content marketing, engage customers, social media, social media strategy, social media tools, WordPress | 3 Comments

Finding the Worst of the Worst in Social Media: Part 1

Posted on February 17, 2012 by admin

Choosing the best tweet or Facebook post for the day can be a simple task. What caught your eye, made you laugh or inspired you to share? This isn’t about the greatest social media ideas though; this is about finding … Continue reading →

Posted in Messaging, Social Media | Tagged blog, marketing, messages, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions | 3 Comments

The Value in Content Marketing – Are You Making an Impact?

Posted on January 23, 2012 by admin

On an almost daily basis, I am often asked about my line of work. One common question, once I explain exactly what it is that we do at SJC Copywriting, is how we know what to write about. This is … Continue reading →

Posted in Social Media, Uncategorized, Website | Tagged blog, build brand value, content, content marketing, copywriting solutions, marketing strategy, social media, social media tools | 3 Comments

LinkedIn: Worthy of Your Time for Generating Leads and Contacts

Posted on January 6, 2012 by admin

LinkedIn. It’s not the distant cousin of Facebook or Twitter anymore, but instead commanding notable attention and praise for its ability to offer some very distinct marketing potential. (Distinct, effective, and low-cost.) LinkedIn, to put it simply, does what its … Continue reading →

Posted in Social Media, Uncategorized, Website | Tagged blog, build brand value, company brand, content marketing, LinkedIn, marketing strategy, social media, social media tools, website management | 2 Comments

What is Content Marketing, Anyway … And How Can It Help Me Make Money?

Posted on December 28, 2011 by admin

Content marketing. Content-driven marketing. SEO. They’re all terms that relate to the same critical, but fundamentally basic, concept: Businesses that use the power of the Internet to hone in on the specific information their audience is looking for, get more … Continue reading →

Posted in Social Media, Uncategorized, Website | Tagged blog, build brand value, content, content marketing, email marketing, SEO, social media, social media tools | 4 Comments

Make Content Marketing Work for Your Company

Posted on December 14, 2011 by admin

Getting started with content marketing can be a risky and scary process. A lot of business owners automatically look at the negative side of things that could possibly happen: people posting negative comments or the thought that people wouldn’t hire … Continue reading →