Tag Archives: content marketing

Is Twitter Making Your Company Shine

One global bank executive was left with an unusual decision. A customer who normally qualifies for the lowest level of service had nearly 100,000 followers on Twitter. With that kind of PR, should the bank reconsider their level of service to the … Continue reading

Posted in Content Marketing, Messaging, Social Media, Website | Tagged , , , , , , , , , , , , , , | 1 Comment

What’s Your Story?

Content marketing is always changing and evolving. We found this great video from Content Marketing World that explains that evolution in a way that makes sense so we wanted to share it with you.

Posted in Content Marketing, Email Marketing, Messaging, Social Media, Text Messaging, Uncategorized, Website | Tagged , , , , , , , , , , | 5 Comments

No Slingshotting: Content Writing Tips to Make Your Readers Yearn for You

You’ve built a great site, and added all the latest widgets and tools to it. You’ve launched your social media campaigns and an eNewsletter – but still, the traffic to your site is more like a leisurely Sunday drive than the rush … Continue reading

Posted in Content Marketing, Email Marketing, Messaging, Social Media, Text Messaging, Uncategorized, Website | Tagged , , , , , , , , , , , , | 6 Comments

Finding the Worst of the Worst in Social Media: Part 3

Tin ears, hashtags, trying too hard or whatever else the case may be. Social media mistakes can make a company’s numbers drop like a lead balloon. In this SmartBlog article, the plethora of mistakes was evident as we read through the list … Continue reading

Posted in Content Marketing, Social Media, Uncategorized | Tagged , , , , , , , , , , , , | Leave a comment

To Pinterest or not to Pinterest

What is all this Pinterest commotion?  Why all the hype?  Well, first of all it’s fun.   And secondly, it might just be the next big thing in social media.  Just like most other social media sites, Pinterest started as a … Continue reading

Posted in Content Marketing, Social Media, Uncategorized | Tagged , , , , , | 1 Comment

Finding the Worst of the Worst in Social Media: Part 2

We began Part 1 by looking at some of the worst of the worst in social media bloopers. Unfortunately, these are made more often than current offenders would like to admit. In Part 2 we will continue on that journey of … Continue reading

Posted in Content Marketing, Social Media, Uncategorized | Tagged , , , , , , | Leave a comment

Get More Bang for Your Blog: Some Simple Tips

You are, or you aren’t. Blogging, that is. While many organizations think it’s something for twenty-somethings or people who have strong opinions and lots of spare time, the reality is that blogging is a way of dialoguing with buyers, listening … Continue reading

Posted in Content Marketing, Social Media | Tagged , , , , , , , , | 3 Comments

Happy Valentine’s Day from the Team at SJC!

A taste of social media candy for your Valentine’s Day! CREDIT: Original photo by CLS Design | Shutterstock.com

Posted in Social Media, Uncategorized | Tagged , , , , , | Leave a comment

The Power of Social Media

For those questioning the power of social media, check out this video. It’s no longer hype – you really do need to engage in the conversations. Set out to build those direct relationships with your customers and donors. If you … Continue reading

Posted in Content Marketing, Social Media | Tagged , , , , , , | 2 Comments

Content Marketing – The Explosion Has Arrived!

While it’s true I promised you the remaining tips for your social media strategy, there’s an amazing infographic from Alltop I wanted to share with you first. I first found this great information on Twitter (thanks @GuyKawasaki). If you’re curious … Continue reading

Posted in Content Marketing | Tagged , , , | 2 Comments