According to a recent social media study, 70 percent of users of Pinterest are there searching for shopping ideas. They also use the site to find new brands and retailers. As a business, if you can have a presence on the sight, you’re bound to be seen by those who are Pinterest shopping or their friends.
The Pinterest faithful can help you get your brand to other shoppers. Users pin ideas and projects similar to how one would “like” on Facebook and share with their friends. If your company has been given the Pinterest shopper seal of approval by being pinned, then you’re on your way to a new host of potential buyers.
What better way to get your business in front of millions of potential new customers. The site connects users with common interests so the capabilities of your brand being passed from one person to a group to the next can gain you the exposure you’re looking for.
Pinterest is just another piece of the social media pie that has that amazing marketing ability to be spread through word of mouth. It allows users to serve as the marketers for your product. As long as your current customers are satisfied and they find your brand to be worth sharing, then reaching out to those who are Pinterest shopping could open up a host of opportunity.
As with any new venue to market your business, you need to keep your message clear, especially when having a presence on social media. You want to make sure the message others are sharing is the one you want communicated. So now is the time to get out there and shop for new customers!