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Tag Archives: ROI
Journalism Lessons For Your Content Marketing Strategy
Journalists offer many lessons that lend themselves to content marketing strategies. Think about it this way. A popular news story can quickly make its way around social media sites in a matter of seconds. A good story becomes the most … Continue reading
How to Get The Best Social Media ROI
Years of advertising and marketing research has proven that companies can track how circulars and television commercials impact their business. But in today’s world of social media it’s difficult to really measure social media ROI. Do “likes” and “followers” become … Continue reading
Posted in Social Media
Tagged marketing, marketing strategy, ROI, SJC, social media, social media campaign, social media ROI, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, the value of traffic on your social media, tips for tracking social media ROI, tracking social media ROI
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Are You Making the Most of Your Social Media Interaction?
Social media interaction accounts for a majority of brand recommendations. Think about it. If you have a positive conversation about a product or service with a company wouldn’t you be more willing to try it. The findings of a recent … Continue reading
Posted in Social Media, Social Media Marketing
Tagged brand, brand awareness, build brand value, consumer engagement, copywriting, engage customers, marketing, marketing strategy, ROI, social media, social media branding, social media interactions, social media ROI, social media strategy, Susan J. Campbell Copywriting Solutions
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Companies are Turning to Video Marketing Campaigns to Get Customers
Video Marketing is a relatively new platform many are using to launch their businesses. Take Audi’s “Spock vs. Spock” commercial, for example. This article talks about how such a popular commercial isn’t reaching potential customers on their televisions but on … Continue reading
Posted in Video Marketing
Tagged content marketing strategy, marketing, marketing campaign, marketing strategy, marketing tools, ROI, sales and marketing tools, social media, social media tools, Susan J. Campbell Copywriting Solutions, video, video content, video data, video marketing, video marketing campaign, Vidyard, web video
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Getting the Best ROI From Your Social Media Tools
In today’s marketing world, it’s easy for businesses to indulge in social media. Facebook, LinkedIn, and Twitter are all viable tools to market your site to not only get your message out but build brand awareness and increase customers. The … Continue reading
Posted in Social Media
Tagged brand, build brand value, company brand, content, content marketing, content marketing strategy, Facebook, LinkedIn, marketing, marketing strategy, return on investment, retweet, ROI, search engine optimization, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, Twitter
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Six Tips for Making Your Mark on the Content Marketing World
The content marketing world is one that is meant to be shared, and it’s always interesting to see what others in the industry are saying and doing. In fact, sharing content is a great way to pass along tips and … Continue reading
Posted in Blog Writing, Brand, Consistent Customer Communications, Content Marketing, Copywriting, Marketing Strategy, Online Marketing, Social Media, Social Media Marketing
Tagged assertive content marketing strategy, blog, brand, build brand value, content, content marketing, content marketing strategy, content marketing tips, content marketing world, conversation, engage customers, Facebook, interactive content, LinkedIn, marketing, marketing strategy, passive content marketint strategy, ROI, SJC, social channels, social media, social media tools, Susan J. Campbell Copywriting Solutions, Twitter
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Trends in Content Marketing
Content marketing is continuously occupying a more important role in professional marketing strategies. For three years now, the Content Marketing Institute (CMI) has partnered with MarketingProfs to present key trends in content marketing. The 2013 B2B Content Marketing Benchmarks, Budgets … Continue reading
Posted in Content Marketing, Marketing Strategy, Mobile Content Marketing, Newsletter Marketing, Nonprofit Marketing, Online Marketing, Pinterest Content Marketing, Social Media Marketing
Tagged blog, blogs, content, content marketing channels, content marketing expenditures, content marketing strategy, content marketing trends, copywriting, copywriting solutions, Facebook, LinkedIn, marketing, marketing strategy, pinterest, return on investment, ROI, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, trends in content marketing, Twitter
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What is Your Social Media Strategy….Part II
As promised, we’ve returned with the remaining four tips for your social media strategy. We borrowed these tips from the Social Media Examiner as we respect experts in our field. Plus, these tips jive with the research we do on … Continue reading
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