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Author Archives: admin
Content Marketing – The Explosion Has Arrived!
While it’s true I promised you the remaining tips for your social media strategy, there’s an amazing infographic from Alltop I wanted to share with you first. I first found this great information on Twitter (thanks @GuyKawasaki). If you’re curious … Continue reading
Posted in Content Marketing
Tagged @GuyKawasaki, content marketing, content marketing explosion, infographic
2 Comments
What is Your Social Media Strategy?
If you’re confused by the question, the likely answer is that you don’t have one. If you’re doing anything with social media without a strategy to guide your actions, you’re wasting time and resources. In fact, you could skip social … Continue reading
Posted in Messaging, Social Media
Tagged blogs, content, conversations, customers, goals, relationships, social media, social media strategy
9 Comments
Content Marketing Doesn’t Matter if Your Business Lacks Service
Finding an evening when the kids have plans outside the home at the same time provides a unique opportunity for a date night. At this point in our marriage, that date night includes running a few errands that couldn’t be … Continue reading
Posted in Content Marketing
Tagged content marketing, content marketing strategy, quality service, service, smaller business, strategy
3 Comments
The Value in Content Marketing – Are You Making an Impact?
On an almost daily basis, I am often asked about my line of work. One common question, once I explain exactly what it is that we do at SJC Copywriting, is how we know what to write about. This is … Continue reading
Your Amazing Brand Thumbprint: Start With Your Logo, Tagline and a Unique Emotion
Good news: even in a wave of exciting Internet-based marketing tools, the basics still matter – in fact, the basics of your brand identity mean more today than ever. Your efforts to be found online and to connect with new … Continue reading
Posted in Uncategorized
7 Comments
LinkedIn: Worthy of Your Time for Generating Leads and Contacts
LinkedIn. It’s not the distant cousin of Facebook or Twitter anymore, but instead commanding notable attention and praise for its ability to offer some very distinct marketing potential. (Distinct, effective, and low-cost.) LinkedIn, to put it simply, does what its … Continue reading
2011 Year in Review
As 2011 comes to an end, take a moment to think about your social media objectives for 2012. Twitter has compiled this Year in Review to put things into perspective – read through some of these eye opening statistics, and … Continue reading
What is Content Marketing, Anyway … And How Can It Help Me Make Money?
Content marketing. Content-driven marketing. SEO. They’re all terms that relate to the same critical, but fundamentally basic, concept: Businesses that use the power of the Internet to hone in on the specific information their audience is looking for, get more … Continue reading
Posted in Social Media, Uncategorized, Website
Tagged blog, build brand value, content, content marketing, email marketing, SEO, social media, social media tools
4 Comments
What it Means to Brand Your Business
Can you effectively define what it means to brand your business? This video was produced by the University of East Anglia in the UK and provides a great tutorial to what it means to brand. If you’re ready to explore what … Continue reading
Posted in Social Media, Uncategorized
Tagged brand, build brand value, company brand, marketing strategy, social media tools
3 Comments
Social Media: A Powerful Marketing Tool
Social media is the easiest way to grab the attention of a potential customer. In fact, 48.9 percent of companies use social medial to generate leads for their company. Make sure you are utilizing the social media tools to the … Continue reading
Posted in Social Media
Tagged content marketing, email accounts, Facebook, LinkedIn, media accounts, social media, social media tools, social networking, Twitter
4 Comments
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