Author Archives: admin

Video Marketing: An Effective Way to Engage Consumers

Posted on February 20, 2014 by admin

If you are online or on your phone, there’s no denying that videos are everywhere. It’s no mystery why: they can convey a message in less than 60 seconds and can be created and shared is just as much time. … Continue reading →

Posted in Video Marketing | Tagged , , , | 1 Comment

The Mobile User Experience: Are You Giving This to Your Customers?

Posted on February 19, 2014 by admin

If you haven’t believed all the talk about it being a mobile society, maybe these numbers will change your mind: Mobile traffic increased more than 50 percent in the last 12 months. In fact, global smartphone traffic took up 20 … Continue reading →

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Walk the H2H Path and Use Twitter as Your Guide

Posted on February 18, 2014 by admin

“Wait. H2H? I thought it was B2C or B2B. What are you talking about?” So glad you asked! H2H means Human to Human. Think about it, you are a human being. You have certain characteristics that are wholly unique to … Continue reading →

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Monday Morning Coffee at the Eastside Rotary Spaghetti Dinner

Posted on February 17, 2014 by admin

Spaghetti, anyone? How about 500 platefuls – all covered with that special sauce that no one (and we mean no one) will share the recipe for? It’s only Monday, but it’s not too early to think about Friday night … … Continue reading →

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Your Brand: A Love Story

Posted on February 14, 2014 by admin
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Social Media Marketing of 2014: What You Need to Watch For

Posted on February 13, 2014 by admin

At the beginning of 2013, we looked at social media and declared that it was going to be a major marketing tool for pretty much any brand or business in today’s society. Facebook and Twitter grew up and grew into … Continue reading →

Posted in Social Media Marketing | Tagged , , , | 2 Comments

Social Media Content Directed at the Right Target Improves ROI

Posted on February 12, 2014 by admin

According to a recent survey by Social Media Examiner, around 58 percent of marketers said social media use has helped them to improve their sales. LinkedIn appears to be a popular site for B2B marketers, 65 percent of which said … Continue reading →

Posted in Social Media Content | Tagged , , , | 1 Comment

Social Media Strategies That Work: How Making Content Marketing a Priority Pays Off

Posted on February 11, 2014 by admin

We all know that advertisers are no stranger to social media. Our news feeds are constantly supplying us with the next best product. With just a click of the mouse, you can gain access to your consumer’s newsfeeds. Gaining followers … Continue reading →

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Monday Morning Coffee: St. Joseph, Missouri, a “Top 10 Fastest-Growing Economies” City

Posted on February 10, 2014 by admin

St. Joseph, Missouri. Everyone knows it is “where the Pony Express started and Jesse James ended.” Or so the slogan goes. But what else is there to know about St. Joseph? There’s its regional workforce that is truly the backbone … Continue reading →

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How is Your Social Media Customer Engagement?

Posted on February 7, 2014 by admin

You’ve worked hard to create a quality product or service and you’re doing everything you can to let others know about what you’ve got to offer. You’ve probably established a budget for advertising, but what about social media strategies? According … Continue reading →

Posted in Customer Engagement | Tagged , , , , | 2 Comments