Category Archives: Messaging

Does Anybody Want to Read My Blogs? Will They Make a Difference?

Blogs, and more blogs. What was once a somewhat obscure or personal form of communication has become one of the most common platforms your colleagues and customers are using to find information about products, read reviews and form an opinion … Continue reading

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Using Video Marketing to Build Your Site Traffic: Part 3

This post is part three in our series of blogs on using video to market your website to a broader audience. Access part 1 and part 2 if you missed the first installments. Once your Web Video is Complete, It’s … Continue reading

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Using Video Marketing to Build Your Site Traffic: Part 2

If you follow our blog, you know we’re in the middle of a series on using video to build traffic for your website. If you missed the first post, catch it here. Different Web Video Options for You to Consider … Continue reading

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Using Video Marketing to Build Your Site Traffic: Part 1

Web video is the hottest new thing; so hot, more people watch web videos than TV in some instances. Instead of rebuking the idea of video marketing, embrace it so you can gain the site traffic that others have already … Continue reading

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What Does Your Brand Say?

What kind of power does your brand have in the market? Everything associated with your company contributes to your brand, for better or worse. It’s critical you control those associates so you can consistently build value in your brand, not … Continue reading

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Use Strategic Content Make Your Sales Leads Work

Marketing Sherpa has designed a system that will help you to make your sales leads work. They implemented their five step program in early 2010 and saw amazing results. Each quarter their revenue increased by as much as 40% The … Continue reading

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The Power of the Written Word

In the world of content creation, there has been much activity driven towards the creation of multimedia content. The analysts with the loudest voices are promising that video is the next frontier is information consumption and the written word will … Continue reading

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