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Copywriting
Posted in Copywriting
Tagged copywriting, Susan J. Campbell Copywriting Solutions, video
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Mainstream Mobile Leads the Way in 2014
Society has been working toward this for years and this is finally the year that we most likely will see mainstream mobile apps and websites take the lead. Mobile has been the push for several years now, but as more and more individuals are using their mobile devices over any other device, it is time to consider joining the mainstream mobile world if you haven’t already.
Analytics will provide the best opportunity to move to these mainstream mobile platforms as smoothly as possible. However Seshadri Krishan, co-founder of the Trip38 app, says that there are some challenges, such as the difference in performance between iOS and Android.
Krishan stated that the front-end of these apps have changed and evolved quickly over the past few years, but the back-end aspects have definitely not kept up. Due to Facebook and Twitter, as well as others, offering their Insights and other analytics, it’s becoming easier to access this information. Google Analytics has been extremely beneficial in gathering information for a certain website, such as time spent on the webpage and other user activity.
For Trip38, Krishan was able to put in a tracking code within the app in order to receive information much like Google Analytics. They are able to use this information to better connect and provide information to their users. Seeing which features are most popular will help them know which aspects need the most attention.
Apps are the smoothest way to make that mainstream mobile transition. With mobile devices dominating society, there is no way to escape them. It is necessary to, at the very least, evaluate whether your company needs an app or not.
Contact Susan J. Campbell today to find out how we can help ease you into the mainstream mobile world, while managing the content for your website and app.
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It’s Time to Press Play on Video Marketing
A lot of work goes into creating a concept, designing eye-catching special effects and writing original content for your video so you’ll want it to make it worth your time.
There are many reasons why making your video marketing plan a priority is important. Social Media Today recently shared studies that show that over 50 percent of consumers are more likely to click on a video over a link or photo. YouTube reports getting over 400 billion hits a day, which means there is no denying the potential to gain access to consumers by posting on the site.
Stretch Your Video’s Reach
1. Hit Replay: Don’t be afraid to use your video more than once. There’s a chance your consumer may not hit play the first time they see it but that doesn’t mean they aren’t intrigued. Also, if your video content is relevant on more than one topic, post it on your homepage as well as product pages. Consider how else your video could be useful, especially if it is a tutorial that could be included in your FAQ section of your website.
2. Be Social: Hitting the share button not only allows you to show your consumers your video, but it also gives them the choice to share it as well. Putting your video in the hands of your consumers is the fastest and most effective way to get more bang for your buck.
3. Spread the Love: Bring the power of video marketing right inside your business by playing the videos inside waiting rooms or showing them as part of a presentation. Consumers will appreciate the originality and entertainment aspect.
Press play on your video marketing now by contacting the professionals at Susan J. Campbell Copywriting Solutions, where our team will help you create an eye-catching and content rich video that will help take your brand to the next level.
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How to Build the Foundation of Strong Brand Strategies
Developing a strong brand strategy for your business may seem like a daunting task, but with a clear message and a target audience in mind, your brand strategy will write itself. In fact, with the right elements, brand strategies repeatedly prove to be the most powerful tool in your marketing plan. You may wonder how to tailor your brand strategy to cover both the needs of your company and what your consumers want to hear? The answer is simple: stick to the basics.
Susan Beebe, Tyson Food’s Manager of Social Media. says that the goal of her company’s social media branding is to tell their story and engage their consumers. She explains that they can accomplish both of those goals using a brand strategy that follows a few key elements:
Keep It Short & Sweet: People are on the move these days, so to get their attention, your brand’s best bet it to be as mobile as they are. Clear, concise messages that are available whether your consumer is at home or standing in the grocery aisle will guarantee that your information is convenient and useful.
2. Make It Impactful: How do you make a lasting impression? The possibilities are endless but the one that matters most is being unique. Your brand has the best chance and making an impact on your target audience when you offer content that is fresh, thought-provoking and original.
3. Be Interactive: Offer your consumer ways to start conversations, both with your brand and to their peers. Create content that has a clear call to action as well as something useful that is worth your consumer’s time to read, engage and share with others. Encourage them to ask questions, answer polls and give feedback. Go further by making that engagement worthwhile by talking back and providing answers for your consumers.
Your brand strategy is your chance to tell your story and grow your message to share with consumers. These tips are a great starting point to making your brand shine, The professionals at Susan J. Campbell Copywriting Solutions have the tools to develop a brand strategy with you that will cover all the bases, so contact us today and let’s start brainstorming ways to make you shine.
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Inspiring a Community Into Action: Monday Morning Coffee with St. Joseph Kiwanis
Inside every city, there are passionate, hard-working volunteers who strive to provide services and support for their community. In St. Joseph, the local Kiwanis club members can be seen judging local science fairs, raising money to purchase coats for children in need and reading books in elementary school classrooms.
One thing that service groups sometimes struggle with is spreading the word about their mission. They also need ways to continuously add to their membership base. But when members are busy holding toy drives and stuffing backpacks with food for children, there’s no one around to “market” the club.
Are there ways Kiwanis can start conversations about the amazing things they do for the community without spending too much time and resources? The answer is pretty simple. The secret to spreading the word is to start a movement that inspires action. Luckily for Kiwanis, movements are easy to start because social media provides fast, real-time opportunities to inspire people.
If you are not familiar with how powerful a social campaign can be, visit the Plunge for Landon Facebook group. You’ll find a story about a five month old boy in Northwest Missouri who was diagnosed with cancer in October. In March, people from his hometown starting jumping into freezing water, challenging their friends to follow and posting videos of their plunges on Facebook. For each person who accepted, the challenger would donate money to a fund to help pay for Landon’s medical treatment and transportation to his chemotherapy treatments. Almost overnight, Plunges for Landon became a pay-it-forward movement so inspirational and far-reaching that even governors have jumped into the Potomac in Washington, D.C. “Plunges for Landon” started on March 30, 2014. Within two weeks, over $64,000 was raised in his honor. There have been plunges in all but two states in the U.S and numerous countries around the world.
That’s what you call a movement. It’s the type of movement groups like Kiwanis could really benefit from. This year is the service group’s 100 anniversary and what better way to celebrate than to welcome more members and spread the news about all of the great things they do. Kiwanis could really benefit from a “pay it forward” movement similar to the Plunges for Landon campaign that combines both awareness for their cause and an act of kindness that will inspire their community into action. What if they pledged to do 100 acts of random kindness in their community and posted inspiration on their Facebook page for others to follow along?
A quote from the 2000 movie Pay It Forward sums it up: “Think of an idea to change our world – and put it into ACTION.” To start a movement and get people inspired about what you’re doing, contact us at Susan J. Campbell Copywriting Solutions today and let’s get started.
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Beef Up Your Brand With Strong Social Media Marketing
It is possible that if you don’t own a business, you may be unaware that Facebook and other social media sites are useful for things other than sharing pictures of your kids playing on vacation.
But for those of us inside the marketing world, we know there’s an undercurrent that takes social media to a much higher level of communication. If you know how to use the right tools, social media has the potential to take your business into another world.
Having a strong social media marketing strategy that optimizes its effectiveness will dramatically increase your reach. Each time you use a social media channel as a vehicle for content from your website to reach your target audience, you are building more and more visibility all over the web.
How Social Media Beefs Up Marketing Strategies:
1. Social media signs boost the search engine optimization for your site. The larger number of people who share your posts, the higher up your business name goes up in the search result results.
2. Social media users can do advertising for you-and for free. The bigger your social media marketing strategy is, the better your chances are of your followers interacting with your page. That interaction is then seen by their followers, who will then be in touch with your business as well. It’s the two clichés “The more the merrier” and “It’s all in who you know” working together as one.
3. People are shopping and purchasing goods online more than ever. Social media puts you right where they are shopping. Surveys have shown that a larger percentage of consumers are spending an average of 37 minutes per day on social media. That’s a significant amount of time you could potentially reach them, right when they are the most likely to make a purchase.
The potential social media offers your business is priceless, and it is growing by the day. To find out more about implementing a social media marketing strategy into your marketing plan, set up a brainstorming session with the team at Susan J. Campbell Copywriting Solutions and let us help you expand your reach.
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Do You Want More From Your Social Media Content?
It’s extremely important to provide more than just great social media content by
creating an active presence on the different platforms. Often times, it can be difficult to find the time that is necessary to keep up the activity. Here are some simple ways to build up your presence:
- Focus on One Platform Multiple networks can be hard to manage. It is better to do one thing really well, than to do four things half-way. Create social media content for one platform and build that following there by being active.
- Make Time for It Getting notifications for each new interaction can be extremely overwhelming, especially if you’re doing social media correctly. Again, concentrating on one thing and doing it well is better than trying to fumble through the notifications while in the middle of a meeting. Set aside even 15 minutes each day to respond to followers.
- Social Media and Customer Service Play Well Together If your customer service strategy hasn’t incorporated social media, and vice versa, then you need to update your strategy. A lot of businesses are using Twitter and other social media platforms to answer customer’s questions.
- Measure Your Content The plus to only being on one platform (see number one), is that it is a lot easier to measure the social media content you are pushing out. Be sure to take a few minutes to evaluate what types of posts were shared and liked; did your followers click the links you provided? This will help you know what type of social media content you should create next.
Social media content creation can seem overwhelming at times. With Susan J. Campbell, you never have to worry about your content. We get to know you, your brand, and your customers before we start creating social media content. Contact us today and free up some time to focus on your brand!
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Exploding Jelly Beans and Content Marketing: A Perfect Match
Have you ever wondered what brand strategies and marketing have in common with jelly beans? When it comes to planning out your content marketing, taking
inspiration from Candy Crush Saga might just be the smartest move you can make.
The goal of great content is to give your consumer content worth remembering. You want to provide information they feel is practically tangible. To do that effectively, Candy Crush’s app focuses on delivering very simple content in a flashy way. Also, because the information is presented in a visually pleasing way, it not only grabs attention, but it keeps the interest peaked throughout the consumer’s experience.
Candy Crush is a success because not only is it entertaining, but consumers get joy from the incentives that keep them coming back for more. They also begin to realize that each time they play, there is a new graphic element, plus the changing levels keep them interested. If you break down all of the tactics Candy Crush Saga creators use to make their product so popular, you can recognize why it is successful. Here are some tactics inspired by Candy Crush Saga to add to your content marketing plan:
- Create original content that sets you apart. Offer your consumer thought-provoking content they haven’t seen before. Putting your own original twist on the content you share will always set you apart from the pack.
- Give your consumers a reason to keep coming back. Loyalty is a brand’s best friend. Adding an incentive or a guarantee that your consumers can count on seeing when they interact with you, whether is it on your blog or website, is a sure fire way that you can be confident will bring your consumers back.
- Integrate a strong social media strategy to act as a vehicle for your content. Prompting your consumers to share your content with their friends and family is a lucrative-and free- way to distribute your content to the masses.
It is safe to say that content marketing does not, in fact, have much in common with exploding jelly beans. However, the addictive content is a tool every brand should use. At Susan J. Campbell Copywriting Solutions, we love candy AND content marketing so contact us today and let’s start brainstorming ways to take your content marketing plan to the next level.
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Faith Meets Football: Monday Morning Coffee With the National Day of Prayer
Mayor’s National Day of Prayer Breakfast featuring Chiefs punter Dustin Colquitt:
Thursday May 1, 2014
Civic Arena, St. Joseph, Mo
http://stjoendp.com/
This week, have your cup of Joe with a non-profit group of volunteers who are working hard to honor a tradition that’s more than 60 years old: the National Day of Prayer. Events will soon be happening at our nation’s capital on Thursday, May 1, as well as across the nation to honor the day officially set aside by Congressional leaders in 1952 to recognize the power of faith. One local event in St. Joseph may truly stand out, as faith meets football in what could be a full house – and yes, the coffee will be flowing.
In St. Joseph, volunteers are well into the third successful year for the Mayor’s National Day of Prayer Breakfast – and it could be the biggest yet. The event, set for Thursday, May 1, at the St. Joseph Civic Arena, will feature Kansas City Chiefs Pro Bowl punter Dustin Colquitt.
Colquitt is known nationally for raising his index fingers on the field after a successful play to give credit and thanks in a gesture of prayer. In a recent video shared by Fellowship of Christian Athletes, Colquitt talks alongside two other Kansas City Chiefs players about how their confidence and growth on the field as professional athletes remains grounded in their mission to be Christians.
“I play football for about seven minutes a year,” says Colquitt. “But I’m a Christian on and off the field all year long.”
St. Joseph Mayor and founder of the event, Bill Falkner, says having a professional athlete share his own experience with the power of prayer will be a truly memorable moment. “Everyone who has ever had a dream or a goal and reached out with prayer for help can relate,” says Falkner. “We’re thrilled that Dustin is willing to share his time and his personal story to reach anyone who comes to the event – from students to business leaders to Chiefs fans.”
The event remains free and open to anyone who wants to attend and sit in the upper level seating. Table sponsorships and individual ticket sales for first-level seating keep the event free. Last year, Retired Lt. Colonel Steve Russell, author of “We Got Him,” shared his story about his role in the hunt and capture of Saddam Hussein at the second annual event. At the inaugural event in May of 2012, New York Times bestselling author Todd Burpo of “Heaven is For Real” shared his experience with faith when his young son began describing distinct moments from heaven during a life-threatening illness and surgery.
The event is coordinated by a volunteer committee through the non-profit organization St. Joe National Day of Prayer Inc. Event promotion and outreach is managed at a grassroots level, with committee members speaking in-person to local groups and organizations. The message is also shared through simple Facebook posts, but is probably most powerful because of local message “champions” who share the event information across their own social media networks.
If you have a great idea for your brand, contact SJC today to talk about building out a strong content and marketing strategy. We’ll help you get to know your audience and show you some ways to really make your brand memorable, year after year.
For more information about the Mayor’s National Day of Prayer Breakfast featuring Dustin Colquitt, visit http://stjoendp.com/.
Thursday, May 1, 2014
St. Joseph Civic Arena
6:45 a.m.
sjc copywriting solutions 