Tag Archives: content marketing

A Cup of Coffee with Erika

It’s that time again. Time for your Monday morning cup of joe with another one of our team members, Erika Conard. We sure hope that you are enjoying these glimpses into the lives of our team, because we definitely enjoy … Continue reading

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Consistent Content – Do it Right or Don’t Do it at All

Too often, I will meet with clients who know they need to do something with their website, but they don’t really know where to begin. They also know they need to have a blog or add social media to their … Continue reading

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Let’s Get Fresh: With Content Marketing That Is

You crave fresh air. The smell of fresh cut grass. Fresh greens at your local farmers’ market. Google craves fresh content marketing. So do your clients, and the “fresh” movement is creating quite a buzz. The Google Panda update last … Continue reading

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Does Your Social Media Strategy Support Your Brand?

Social media – we’re all there, sharing the latest updates, tweeting about our online specials and posting trending questions in LinkedIn groups. At SJC, we have a social media coordinator who oversees the management of our platforms, ensuring everything we … Continue reading

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4 Tips to Pinterest Content Marketing

The hype surrounding Pinterest tends to toggle between those obsessed with the fun ideas they find on the site and business-minded individuals identifying different ways to drive traffic and convert leads with the platform. The latter tend to favor Pinterest … Continue reading

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3 Benefits to a Purposeful Content Marketing Strategy

You’ve likely heard a lot about content marketing, and the way it plays an important part of your online strategy to drive traffic to your site. Did you know an effective content marketing strategy is not just implementing the right … Continue reading

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White Paper Marketing is Driving Sales

White paper marketing is driving sales in a direction it has never gone before. Because you want to sell your product to buyers, you must make it available to be seen. This means more than just featuring what you have … Continue reading

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Java with Jenny

As we continue our journey into the lives of our team, Jenny Wescoat is the next person we’d like you to meet.  Her situation is a little different than most of our team members. Jenny gets two versions of her … Continue reading

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Are You Making SEO Writing Work for You?

The Internet and the use of websites to create leads, convert more customers and drive increased revenues are now dominating the world of business. Not only do a number of companies today handle the bulk of their business online, they … Continue reading

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Get Over Being Liked … Yes You Can!

Everybody wants to be liked. But when it comes to your content marketing with social media, being liked is simply not enough. (Yes, we’re going to ask you to get over being liked.) The beauty of social media conversations on … Continue reading

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