Tag Archives: content

How to Find Your Perfect Content Marketing Fit: Part 2

In Part 1 of our series, we discussed six ways to help you make your content marketing search easier. As we continue looking at this broad topic, you will find that the more you narrow things down, the easier your … Continue reading

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How to Find Your Perfect Content Marketing Fit: Part 1

More and more companies are searching for ways to work content marketing into their daily routine. It seems that content marketing has taken the world by storm and now everyone wants to jump on the bandwagon. Have you decided yet … Continue reading

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There’s a New King in Town and it Happens to be Content Marketing

When you think of marketing strategies, does content marketing come to mind? If not, it should. Content marketing has surpassed search engine marketing strategies and public relations, print, television, radio advertising and more. HiveFire, an Internet marketing software company, surveyed … Continue reading

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To Blog or Not to Blog Part 2

In part one, we began looking at ways to decide whether or not a blog was a good option for your company. The remaining five tips should round out the information you need to make an educated decision regarding your blogging … Continue reading

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To Blog or Not to Blog Part 1

Blogging and consumer-generated media seem to be the latest craze in advertising for companies. If you are unsure how to use the tools or whether or not your company should use the tools, read our two part series based on information … Continue reading

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Is Twitter Making Your Company Shine

One global bank executive was left with an unusual decision. A customer who normally qualifies for the lowest level of service had nearly 100,000 followers on Twitter. With that kind of PR, should the bank reconsider their level of service to the … Continue reading

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What’s Your Story?

Content marketing is always changing and evolving. We found this great video from Content Marketing World that explains that evolution in a way that makes sense so we wanted to share it with you.

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No Slingshotting: Content Writing Tips to Make Your Readers Yearn for You

You’ve built a great site, and added all the latest widgets and tools to it. You’ve launched your social media campaigns and an eNewsletter – but still, the traffic to your site is more like a leisurely Sunday drive than the rush … Continue reading

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Finding the Worst of the Worst in Social Media: Part 3

Tin ears, hashtags, trying too hard or whatever else the case may be. Social media mistakes can make a company’s numbers drop like a lead balloon. In this SmartBlog article, the plethora of mistakes was evident as we read through the list … Continue reading

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Get More Bang for Your Blog: Some Simple Tips

You are, or you aren’t. Blogging, that is. While many organizations think it’s something for twenty-somethings or people who have strong opinions and lots of spare time, the reality is that blogging is a way of dialoguing with buyers, listening … Continue reading

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