Tag Archives: content

The Power of Social Media

Posted on February 13, 2012 by admin

For those questioning the power of social media, check out this video. It’s no longer hype – you really do need to engage in the conversations. Set out to build those direct relationships with your customers and donors. If you … Continue reading →

Posted in Content Marketing, Social Media | Tagged , , , , , , | 2 Comments

What is Your Social Media Strategy?

Posted on February 8, 2012 by admin

If you’re confused by the question, the likely answer is that you don’t have one. If you’re doing anything with social media without a strategy to guide your actions, you’re wasting time and resources. In fact, you could skip social … Continue reading →

Posted in Messaging, Social Media | Tagged , , , , , , , | 9 Comments

The Value in Content Marketing – Are You Making an Impact?

Posted on January 23, 2012 by admin

On an almost daily basis, I am often asked about my line of work. One common question, once I explain exactly what it is that we do at SJC Copywriting, is how we know what to write about. This is … Continue reading →

Posted in Social Media, Uncategorized, Website | Tagged , , , , , , , | 3 Comments

What is Content Marketing, Anyway … And How Can It Help Me Make Money?

Posted on December 28, 2011 by admin

Content marketing. Content-driven marketing. SEO. They’re all terms that relate to the same critical, but fundamentally basic, concept:  Businesses that use the power of the Internet to hone in on the specific information their audience is looking for, get more … Continue reading →

Posted in Social Media, Uncategorized, Website | Tagged , , , , , , , | 4 Comments

Why Editorial Calendars Work

Posted on December 9, 2011 by admin

Probably one of the easiest ways for a content marketer to think like a publisher, is to create an editorial calendar, according to this Content Marketing Institute report. Many magazines already publish editorial calendars but very few, if any, content … Continue reading →

Posted in Social Media, Uncategorized, Website | Tagged , , , , , , , , | 3 Comments

Is Email Marketing Part of Your New Year’s Resolutions? It Should Be.

Posted on December 6, 2011 by admin

To-Do in 2012:  Get in shape. Relax more. Take another look at the power of email marketing toward gaining new customers and strengthening my brand power. In a communications world that seems dominated by tools like Facebook and blogging, email … Continue reading →

Posted in Email Marketing, Social Media, Uncategorized, Website | Tagged , , , , , , | 2 Comments

Some Fun Facts & Figures of Social Media

Posted on December 3, 2011 by admin
Posted in Email Marketing, Messaging, Social Media, Text Messaging, Uncategorized, Website | Tagged , , , , , , , , , , , , | Leave a comment

Does Anybody Want to Read My Blogs? Will They Make a Difference?

Posted on November 10, 2011 by admin

Blogs, and more blogs. What was once a somewhat obscure or personal form of communication has become one of the most common platforms your colleagues and customers are using to find information about products, read reviews and form an opinion … Continue reading →

Posted in Messaging, Social Media, Uncategorized, Website | Tagged , , , , , , , | 6 Comments

Using Video Marketing to Build Your Site Traffic: Part 3

Posted on November 9, 2011 by admin

This post is part three in our series of blogs on using video to market your website to a broader audience. Access part 1 and part 2 if you missed the first installments. Once your Web Video is Complete, It’s … Continue reading →

Posted in Messaging, Social Media, Uncategorized, Website | Tagged , , , , , , , | Leave a comment

5 Ideas for Making the Most of Your Site’s Content

Posted on October 10, 2011 by admin

Did you know that WordPress is now behind almost 22 percent of new active websites in the U.S.? According to an article by TechCrunch, now is the time to take advantage of the possibilities this content management system (CMS) has … Continue reading →

Posted in Website | Tagged , , , , , , , , | 3 Comments