Tag Archives: engage customers

Monday Morning Coffee with Broken Creek Youth Ranch: Dreams Made Real Daily

  You don’t have to be perfect to be beautiful. Just ask the children who reach out to connect with one of the horses at Broken Creek Youth Ranch. You can see this truth in their eyes, and their smiles, … Continue reading

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No More Random Acts of Video Ads: Social Video Becomes the Evolved Method

Whether you call it social video, video marketing or digital advertising, call it awesome in terms of generating brand power – especially in terms of getting your audience to send it forth to their friends and contacts. But only call … Continue reading

Posted in Content Marketing, Marketing Strategy, Online Marketing, Social Media Marketing, Video Marketing | Tagged , , , , , , , , , , , , , , , , , | 2 Comments

Engaging Social Media Fans by Listening

Guess what, there’s a right way and a wrong way to use social media.  The wrong way is to blow your entire marketing budget on brand promotion only.  Social media is about so much more than tooting your own horn.  … Continue reading

Posted in Consistent Customer Communications, Content Marketing, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , | 3 Comments

Link Building for Lead Creation: Fight Your Way Through Web Spam

Why is link building like the upcoming election? The more links you have to authority, high-quality sources in your content, the more likely your chances of being the selected as the top “candidate” on Google or other search engines that … Continue reading

Posted in Consistent Customer Communications, Content Marketing, Creating Links, Link Building, Marketing Strategy, Online Marketing, SEO, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Share the Journey

Newsflash: people genuinely are interested in the background of your company. Consumers truly want to know your roots. Where did you begin? How did you make it? Who helped you along the way? We are interested in knowing the story. … Continue reading

Posted in Brand, Video Marketing | Tagged , , , , , , , , , , , , , , | 3 Comments

Website Appeal Getting Stale? Why You Should Update Your Website

Most people view maintenance on their cars like routine oil changes and tire rotations as a necessity, so why is it when it comes to the longevity of website appeal we tend to think the site will take care of … Continue reading

Posted in Consistent Customer Communications, Content Marketing, Website | Tagged , , , , , , , , , , , , , | 3 Comments

What Can We Learn from Print Ads about Content Marketing to Build Customer Trust?

Here’s an old school moment in the content marketing arena:  Whatever happened to print ads, and why did businesses buy them? Print ads used to be the hallmark element of ad campaigns, especially for services offered to other businesses. As … Continue reading

Posted in Brand, Consistent Customer Communications, Content Marketing | Tagged , , , , , , , , , , , , , , , , , , , , | 2 Comments

Pinterest Shopping – it’s in the Bag!

If you’re looking for a new platform to find customers, you need not go further than your computer. If you can pin down a few Pinterest followers, then you’ve created a new market of business. According to a recent social … Continue reading

Posted in Pinterest Content Marketing, Social Media Marketing | Tagged , , , , , , , , , , , , , , , | 3 Comments

Grab Your Brand

The definition of brand hasn’t changed, however the way one is developed sure has. Consumers receive perceptions from multiple sources, are you one of them? Enter the conversation with strong, consistent, caring content via social media. You won’t be sorry…in … Continue reading

Posted in Brand, Video Marketing | Tagged , , , , , , , , , , , , , , , , | 4 Comments

5 Reasons Why You Need a Business Blog

Blogs – seems like everyone’s got one. Well, there’s a good explanation for that. Blogs are an easy way to get fresh content in front of viewers. They improve credibility, further SEO efforts, and increase the visibility of your brand. … Continue reading

Posted in Blog Writing, Consistent Customer Communications, Content Marketing, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , , , | 3 Comments