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Tag Archives: marketing strategy
Is Twitter Making Your Company Shine
One global bank executive was left with an unusual decision. A customer who normally qualifies for the lowest level of service had nearly 100,000 followers on Twitter. With that kind of PR, should the bank reconsider their level of service to the … Continue reading
Posted in Content Marketing, Messaging, Social Media, Website
Tagged blog, company brand, content, content marketing, copywriting, copywriting solutions, marketing strategy, retweet, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, tweet, Twitter
1 Comment
What’s Your Story?
Content marketing is always changing and evolving. We found this great video from Content Marketing World that explains that evolution in a way that makes sense so we wanted to share it with you.
Posted in Content Marketing, Email Marketing, Messaging, Social Media, Text Messaging, Uncategorized, Website
Tagged content, content marketing, copywriting, copywriting solutions, marketing, marketing strategy, social media, social media campaign, social media tools, Susan J. Campbell Copywriting Solutions, video
5 Comments
No Slingshotting: Content Writing Tips to Make Your Readers Yearn for You
You’ve built a great site, and added all the latest widgets and tools to it. You’ve launched your social media campaigns and an eNewsletter – but still, the traffic to your site is more like a leisurely Sunday drive than the rush … Continue reading
Posted in Content Marketing, Email Marketing, Messaging, Social Media, Text Messaging, Uncategorized, Website
Tagged blog, build brand value, content, content marketing, copywriting, copywriting solutions, email marketing, marketing strategy, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
6 Comments
Finding the Worst of the Worst in Social Media: Part 3
Tin ears, hashtags, trying too hard or whatever else the case may be. Social media mistakes can make a company’s numbers drop like a lead balloon. In this SmartBlog article, the plethora of mistakes was evident as we read through the list … Continue reading
To Pinterest or not to Pinterest
What is all this Pinterest commotion? Why all the hype? Well, first of all it’s fun. And secondly, it might just be the next big thing in social media. Just like most other social media sites, Pinterest started as a … Continue reading
Finding the Worst of the Worst in Social Media: Part 2
We began Part 1 by looking at some of the worst of the worst in social media bloopers. Unfortunately, these are made more often than current offenders would like to admit. In Part 2 we will continue on that journey of … Continue reading
The Value in Content Marketing – Are You Making an Impact?
On an almost daily basis, I am often asked about my line of work. One common question, once I explain exactly what it is that we do at SJC Copywriting, is how we know what to write about. This is … Continue reading
LinkedIn: Worthy of Your Time for Generating Leads and Contacts
LinkedIn. It’s not the distant cousin of Facebook or Twitter anymore, but instead commanding notable attention and praise for its ability to offer some very distinct marketing potential. (Distinct, effective, and low-cost.) LinkedIn, to put it simply, does what its … Continue reading
2011 Year in Review
As 2011 comes to an end, take a moment to think about your social media objectives for 2012. Twitter has compiled this Year in Review to put things into perspective – read through some of these eye opening statistics, and … Continue reading
What it Means to Brand Your Business
Can you effectively define what it means to brand your business? This video was produced by the University of East Anglia in the UK and provides a great tutorial to what it means to brand. If you’re ready to explore what … Continue reading
Posted in Social Media, Uncategorized
Tagged brand, build brand value, company brand, marketing strategy, social media tools
3 Comments
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