Tag Archives: SEO

Does Link Building Help Strengthen a Brand?

Link building is a critical piece of content marketing, particularly in the area of search engine optimization. Perhaps now link building is more important than ever in light of changes with Google and increasing competition. But how does link building … Continue reading

Posted in Brand, Content Marketing, Creating Links, Link Building, Marketing Strategy, Online Marketing, Website | Tagged , , , , , , , , , , , , , , , , , | 2 Comments

What Truly Constitutes Unique Content Marketing?

It’s the goal of every firm out there – to secure a coveted top position in the search engine rankings. But with so much content out there vying for a piece of your audience’s attention, how do you make that … Continue reading

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Bad SEO – Not a Victimless Marketing Tool

Most of us growing up had the phrase “cheaters never win,” ingrained into our heads. The idea is that getting ahead by use of trickery or other deceptive methods doesn’t usually pan out in the long run. Bad SEO or … Continue reading

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Getting Results with Your Website: Four Simple Tips

Your website is talking to some very important people every day. This includes donors, volunteers, your employee team and people who want to learn more about your organization so that they can make a decision whether or not to get … Continue reading

Posted in Blog Writing, Consistent Customer Communications, Content Marketing, Copywriting, Marketing Strategy, Social Media, Social Media Marketing, Website | Tagged , , , , , , , , , , , , , , , , , , , , , | 3 Comments

Four Ways to Improve Blog SEO Rankings

The hype of Christmas is now over, and every retailer out there has currently focused its efforts on convincing customers why they should spend their Christmas cash with them. It’s all about keeping the momentum going, and online marketing is … Continue reading

Posted in Blog Writing, Content Marketing, Creating Links, Marketing Strategy, SEO, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , , , , , , | 2 Comments

Wildfire Marketing

How many times has a friend or family member shared a funny, viral YouTube video with you? It’s amazing how such content spreads like wildfire isn’t it? Millions of views usually gets the creators of the amateur video a spot … Continue reading

Posted in Content Marketing, Copywriting, Mobile Content Marketing, SEO, Social Media, Video Marketing | Tagged , , , , , , , , , , , , , , , | 1 Comment

Can I Afford Content Marketing? Introducing the 52 Points Principle

Right now, a competing organization is reaching the “52 points principle” and capturing leads you could have for your business, while seeing their marketing costs decrease. Many organizations ask themselves “can I afford content marketing? And should I?” and the … Continue reading

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SEO Tips and Tricks to Guide Your Strategy

In the world of search engine optimization (SEO), it’s easy to assume that throwing a few keywords into your content will optimize your site. It’s also easy to assume that throwing many keywords into the content will also optimize the … Continue reading

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Link Building for Lead Creation: Fight Your Way Through Web Spam

Why is link building like the upcoming election? The more links you have to authority, high-quality sources in your content, the more likely your chances of being the selected as the top “candidate” on Google or other search engines that … Continue reading

Posted in Consistent Customer Communications, Content Marketing, Creating Links, Link Building, Marketing Strategy, Online Marketing, SEO, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Ranking on Yahoo and Bing: Yep, It Matters

In terms of search engine optimization, you may be pondering whether Bing matters. You may be wondering if you should worry about ranking with Yahoo. Instead your focus may be mainly on Google rank, a natural occurrence given Google’s global … Continue reading

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