Tag Archives: social media tools

Does Your Social Media Strategy Support Your Brand?

Social media – we’re all there, sharing the latest updates, tweeting about our online specials and posting trending questions in LinkedIn groups. At SJC, we have a social media coordinator who oversees the management of our platforms, ensuring everything we … Continue reading

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Get Over Being Liked … Yes You Can!

Everybody wants to be liked. But when it comes to your content marketing with social media, being liked is simply not enough. (Yes, we’re going to ask you to get over being liked.) The beauty of social media conversations on … Continue reading

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Tips for an Effective Content Marketing Strategy

The value in content marketing only goes as far as the value you offer in your blogs. You want to build brand awareness, educate prospects that land on your site and even nurture them through the sales funnel. Can you … Continue reading

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5 Reasons Your Company Should Have a Blog

Once upon a time, individuals shared their deepest thoughts and passions on a weblog, hoping interested parties would find their blog, read it, post comments and share the link with their friends. Fast forward a few years and the blog … Continue reading

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How to Find Your Perfect Content Marketing Fit: Part 1

More and more companies are searching for ways to work content marketing into their daily routine. It seems that content marketing has taken the world by storm and now everyone wants to jump on the bandwagon. Have you decided yet … Continue reading

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To Blog or Not to Blog Part 2

In part one, we began looking at ways to decide whether or not a blog was a good option for your company. The remaining five tips should round out the information you need to make an educated decision regarding your blogging … Continue reading

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To Blog or Not to Blog Part 1

Blogging and consumer-generated media seem to be the latest craze in advertising for companies. If you are unsure how to use the tools or whether or not your company should use the tools, read our two part series based on information … Continue reading

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Is Twitter Making Your Company Shine

One global bank executive was left with an unusual decision. A customer who normally qualifies for the lowest level of service had nearly 100,000 followers on Twitter. With that kind of PR, should the bank reconsider their level of service to the … Continue reading

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What’s Your Story?

Content marketing is always changing and evolving. We found this great video from Content Marketing World that explains that evolution in a way that makes sense so we wanted to share it with you.

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No Slingshotting: Content Writing Tips to Make Your Readers Yearn for You

You’ve built a great site, and added all the latest widgets and tools to it. You’ve launched your social media campaigns and an eNewsletter – but still, the traffic to your site is more like a leisurely Sunday drive than the rush … Continue reading

Posted in Content Marketing, Email Marketing, Messaging, Social Media, Text Messaging, Uncategorized, Website | Tagged , , , , , , , , , , , , | 6 Comments