Tag Archives: social media

What Does Your Brand Say?

What kind of power does your brand have in the market? Everything associated with your company contributes to your brand, for better or worse. It’s critical you control those associates so you can consistently build value in your brand, not … Continue reading

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Use Strategic Content Make Your Sales Leads Work

Marketing Sherpa has designed a system that will help you to make your sales leads work. They implemented their five step program in early 2010 and saw amazing results. Each quarter their revenue increased by as much as 40% The … Continue reading

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A Better Site in a Week: Simple Things You Can Do Now to Drive Your Website Traffic Part II

Last week, we gave you a few tips you could implement right away to drive more traffic to your website. Here, we continue with our pointers: Know Who’s Visiting, and What They’re Reading In less than an hour you can … Continue reading

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Social Media Matters for the Small Business

There is a common misconception among small business owners that SEO (search engine optimization) is not important. Likewise, the focus on social media is either lacking or nonexistent as these same individuals believe that face-to-face meetings and word of mouth … Continue reading

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Stuck in Stuckville With Your Nonprofit’s Social Media? You Could Be Making Some of These Common Errors

It’s like this: You put your quarters into the snack vending machine. You carefully select the exact numbers and letters of your precise selection. The arm starts to move with promising deliberateness … and then … nothing happens. Your product … Continue reading

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Social Media: Survey Says … Yes, It Works!

It’s the million dollar question:  If I invest time and talent into my social media strategies, will it pay off? Yes, according to results from a recent study conducted by Dell with Forrester Research. The payoff is especially strong for … Continue reading

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Why Social Media Matters

There are a number of executives who have expressed disbelief that social media does anything to drive business. And, while a number of companies may be able to say that B2B buying never occurred as a result of social media, … Continue reading

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The Power of the Written Word

In the world of content creation, there has been much activity driven towards the creation of multimedia content. The analysts with the loudest voices are promising that video is the next frontier is information consumption and the written word will … Continue reading

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