Tag Archives: Susan J. Campbell Copywriting Solutions

Social Media Tools Go Beyond Just Facebook and Twitter.

If there’s one thing that National Small Business Week has taught us is that there are more social media tools available that just Facebook. If you haven’t made the move to using social media as a part of your day-to-day … Continue reading

Posted in Social Media | Tagged , , , , , , , , , , , , , , | 1 Comment

How to Make Your Blog More Appealing

In order to make your blog appealing you must carry on the excitement of the headline. The headline and the first paragraph are the most important components of any blog. If you do these two things well, you will make … Continue reading

Posted in Blog Writing | Tagged , , , , , , , , , , , , , , | 1 Comment

Monday Morning Coffee with Seniors Helping Seniors

They say giving is better than receiving — but if you’re an older adult who needs a little help to remain in your own home, receiving can certainly be a good thing, too. One organization has found a way to … Continue reading

Posted in Brand, Marketing Strategy, Messaging, Monday Morning Coffee | Tagged , , , , , | Leave a comment

Creating Content: Four Ways to Make a Big Splash

Let’s face it – getting content into the hands of viewers is not the hard part. The Internet is flooded with waves of material, vying for even a tiny slice of people’s attention. The real challenge is creating content that … Continue reading

Posted in Content Marketing, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Does the Boss Know About Your Content Marketing Strategy? They Should.

There are five key benchmarks when creating your content marketing strategy: findable, readable, understandable, actionable, and shareable. To develop your content marketing strategy you need to start by developing a successful execution plan. Through your plan, you can tap into … Continue reading

Posted in Content Marketing | Tagged , , , , , , , , , | 2 Comments

What is Your Social Media Campaign Missing?

Social media isn’t just a way to keep up with friends and family. In today’s business world, it has become the lifeblood for how we, the business leaders of tomorrow, stay connected with our customers. For those of you who … Continue reading

Posted in Social Media Marketing | Tagged , , , , , , , , , , | Leave a comment

5 Easy Ways Writing a Successful Blog is Good For Business

There are several ideas for creating successful content on social media but here are a few that pinpoint writing a successful blog. There are five basic steps to writing a successful blog but all of them should begin with a … Continue reading

Posted in Blog Writing | Tagged , , , , , , , , | Leave a comment

Monday Morning Coffee: Royal Family Kids Camp

From the outside looking in, it looks like a typical camp:  kids laughing and enjoying games, crafts and songs; barbecues and water activities with new friends. Behind their smiles, it’s one week of the year kids can have fun without … Continue reading

Posted in Support Local, Teamwork, Uncategorized | Tagged , , , , , , , , | Leave a comment

When You Engage Customers You Add Value to Your Company

Can you put a price tag on your followers? A recent lawsuit put social media in the spotlight after an employee took his Twitter followers with him when he left the company.  Obviously the company felt those customers had value. … Continue reading

Posted in Social Media Marketing | Tagged , , , , , , , , , , , | 2 Comments

Overcome Obstacles With an Effective Non-Profit Marketing Strategy

Non-profit marketing strategies offer their own challenges. While for-profit groups are looking for ways to maximize profits, non-profits seek opportunities to help fund their organization. The two have obviously different goals.  A recent article talks about how non-profit marketing plans … Continue reading

Posted in Marketing Strategy, Nonprofit Marketing | Tagged , , , , , , , | 1 Comment