Tag Archives: white papers

Prevent Content Fade Out

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Are You Creating Content That Will Get You Lead Conversion?

At the end of the day you need to do what it takes to draw customers and get them to buy from you. To do this you have to establish good relationships and sometimes the best way is creating content … Continue reading

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What to Include in Your Content Strategy

When you work for a content company, you need to have a content strategy. It helps all key players understand what is happening at any given time, when content needs to be created, the topics of focus, the type of … Continue reading

Posted in Content Marketing, Copywriting, Editorial Calendars, Marketing Strategy, Social Media Marketing, Uncategorized, White Paper Marketing | Tagged , , , , , , , , , , , , , , , , , , , , , , | 5 Comments

Getting the Most Out of Your Copywriting Services

One of the most common questions anyone on the SJC copywriting team gets is, “What exactly do you guys do?” Honestly, unless you’re in advertising, marketing or Internet marketing, you may not be familiar with copywriting. At the very least, … Continue reading

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Should Your Copywriting Efforts Include White Papers?

White papers – at one time they were technical, dry and frankly rather boring to read. Today, a new trend has emerged. Companies are increasingly using the white paper to function as a more interesting marketing piece. Should you be using … Continue reading

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