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Monthly Archives: November 2012
Engaging Social Media Fans by Listening
Guess what, there’s a right way and a wrong way to use social media. The wrong way is to blow your entire marketing budget on brand promotion only. Social media is about so much more than tooting your own horn. … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Social Media, Social Media Marketing
Tagged conversation, conversations, customer satisfaction, customers, engage customers, engage social media fans, marketing strategy, public relations, public relations tool, relationships, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
3 Comments
The SJC Beat
You need someone who can listen to your story, understand your market and create the communications strategy you need to succeed. When you partner with SJC Copywriting Solutions, you gain so much more than content; you also gain the ability … Continue reading
Posted in Brand, Content Marketing, Social Media Marketing, Video Marketing
Tagged brand, communications, communications strategy, content, content marketing, content marketing strategy, copywriting, copywriting solutions, key strategy, marketing, marketing materials, social media, Susan J. Campbell Copywriting Solutions, video, video marketing
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Trends in Content Marketing
Content marketing is continuously occupying a more important role in professional marketing strategies. For three years now, the Content Marketing Institute (CMI) has partnered with MarketingProfs to present key trends in content marketing. The 2013 B2B Content Marketing Benchmarks, Budgets … Continue reading
Posted in Content Marketing, Marketing Strategy, Mobile Content Marketing, Newsletter Marketing, Nonprofit Marketing, Online Marketing, Pinterest Content Marketing, Social Media Marketing
Tagged blog, blogs, content, content marketing channels, content marketing expenditures, content marketing strategy, content marketing trends, copywriting, copywriting solutions, Facebook, LinkedIn, marketing, marketing strategy, pinterest, return on investment, ROI, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, trends in content marketing, Twitter
2 Comments
How to Post an Effective Guest Blog
Being creative about getting your message out is one thing, but knowing the best sources in which to attach your brand could be invaluable. One way to do so is to guest blog on other websites. In order to do … Continue reading
Posted in Blog Writing
Tagged blog, blogging, blogs, content, content marketing, content marketing strategy, copywriting, copywriting solutions, guest blogger, guest blogging, marketing, marketing strategy, relationships, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
2 Comments
From the Wall Street Journal to “ABC News”: Family Investment Center Puts St. Joseph on the Map with Unique Style
If you perform a Google search for Dan Danford or the Family Investment Center, you’re likely to find first-page articles from sources like the Wall Street Journal, the New York Times and “ABC News.” What’s the secret? For one, the … Continue reading
Link Building for Lead Creation: Fight Your Way Through Web Spam
Why is link building like the upcoming election? The more links you have to authority, high-quality sources in your content, the more likely your chances of being the selected as the top “candidate” on Google or other search engines that … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Creating Links, Link Building, Marketing Strategy, Online Marketing, SEO, Social Media, Social Media Marketing
Tagged content, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, engage customers, external links, fighting spam, keyword, keyword focused writing, keyword optimization, keywords, lead creation, link building, marketing, marketing strategy, SEO, SEO writing, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, tagging, Web presence, web spam
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Share the Journey
Newsflash: people genuinely are interested in the background of your company. Consumers truly want to know your roots. Where did you begin? How did you make it? Who helped you along the way? We are interested in knowing the story. … Continue reading
Website Appeal Getting Stale? Why You Should Update Your Website
Most people view maintenance on their cars like routine oil changes and tire rotations as a necessity, so why is it when it comes to the longevity of website appeal we tend to think the site will take care of … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Website
Tagged content, content marketing, content marketing strategy, copywriting solutions, drive traffic to your website, engage customers, marketing strategy, social media, social media tools, Susan J. Campbell Copywriting Solutions, website maintenance, website management, website marketing, website traffic
3 Comments
What Can We Learn from Print Ads about Content Marketing to Build Customer Trust?
Here’s an old school moment in the content marketing arena: Whatever happened to print ads, and why did businesses buy them? Print ads used to be the hallmark element of ad campaigns, especially for services offered to other businesses. As … Continue reading
Posted in Brand, Consistent Customer Communications, Content Marketing
Tagged blog, brand, build brand value, company brand, content, content marketing, content marketing strategy, conversation, copywriting, copywriting solutions, customers, email marketing, engage customers, marketing, marketing strategy, print ads, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
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Monday Morning Coffee with the Applied Entrepreneurship Class and Rocky Mountain Chocolate Factory
One of the most exciting endeavors when an economic recovery is underway is the granting of opportunities for business success. While students throughout the world seek an education to better position themselves for achieving their career goals, the opportunities afforded … Continue reading
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