Monthly Archives: July 2013

Do Your Current Branding Ideas Focus on a Broken Promise?

The best branding ideas should directly impact the customer, encouraging spending. You need to understand what influences buying power and create excitement about those specific products and services. Your brand must be a promise to deliver. How you commit the … Continue reading

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Pinterest Marketing and What You Need to Know Now

Pinterest is still attracting a lot of attention. Partly because of its ease of use and wealth of information, but also because of how it is changing how marketing works. According to a study by Simply Measured, a social media … Continue reading

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Monday Morning Coffee with Runner’s Feat

There’s that moment when you finish something that you never thought you would, you did it well, and you are extremely proud of yourself for reaching that goal. It’s almost indescribable but there’s a part of you that wants to … Continue reading

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The Path to Distinct and Unique Nonprofit Writing

When you think about your nonprofit and the writing you produce, does intriguing, riveting, or “page-turning” come to mind? If not, how can you change that? There are always several tips for good writing, but do these tips cross over … Continue reading

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Ten Ways to Improve Your Social Marketing Strategy

When it comes to your marketing strategy, the back seat is not the best option. In today’s world of social media, you need to take action. If no one is talking about you, you don’t exist. Even in negative conversations, … Continue reading

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Social Media Tools Go Beyond Just Facebook and Twitter.

If there’s one thing that National Small Business Week has taught us is that there are more social media tools available that just Facebook. If you haven’t made the move to using social media as a part of your day-to-day … Continue reading

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How to Make Your Blog More Appealing

In order to make your blog appealing you must carry on the excitement of the headline. The headline and the first paragraph are the most important components of any blog. If you do these two things well, you will make … Continue reading

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Monday Morning Coffee with Seniors Helping Seniors

They say giving is better than receiving — but if you’re an older adult who needs a little help to remain in your own home, receiving can certainly be a good thing, too. One organization has found a way to … Continue reading

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Creating Content: Four Ways to Make a Big Splash

Let’s face it – getting content into the hands of viewers is not the hard part. The Internet is flooded with waves of material, vying for even a tiny slice of people’s attention. The real challenge is creating content that … Continue reading

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Does the Boss Know About Your Content Marketing Strategy? They Should.

There are five key benchmarks when creating your content marketing strategy: findable, readable, understandable, actionable, and shareable. To develop your content marketing strategy you need to start by developing a successful execution plan. Through your plan, you can tap into … Continue reading

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