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Tag Archives: email
Email Newsletter Marketing Sees Changes
Recent developments by major email providers should cause email marketers to take a closer look at how they do business. Gmail’s decision to sort incoming emails into tabs, which means promotions will go to a specific tab, will have an … Continue reading
Your Marketing Plan Should Include an Email Strategy
A good email strategy can make or break any marketing campaign. However, even the best marketers face challenges in optimizing their company’s brand using email. There are email strategies and trends to look at that can help launch your marketing … Continue reading
Your Next Email Strategy Should Include These Five Points
Like any marketing plan, the next step after analysis should be a strategy for execution. Your email marketing campaign should be no different. An email strategy should include five important categories: newsletter, digest, stand-alone email, transaction, and lead generation emails. … Continue reading
Posted in Email Marketing
Tagged blog, blog posts, build brand awareness, build brand value, content, customer loyalty, digests, email, email marketing, email newsletter, email strategy, enewsletter, eNewsletter marketing, lead generation email, marketing plan, marketing strategy, newsletter, newsletter marketing, SJC, Susan J. Campbell Copywriting Solutions, target audience, white papers
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Three Ways to Build a Better Email Strategy
When it comes to allocating money for the marketing budget, it’s easy for a company’s email strategy to get overlooked or pushed to the backburner. This is because newer forms of engagement through Twitter and Facebook have consumed a lot … Continue reading
Content Marketing Surge: Making Sense of the Impending Mumbo-Jumbo
Use of content marketing is becoming more mainstream with each passing day. An increasing number of businesses are taking the plunge and are wading in the content pool as they discover the connection it can help forge with followers. But … Continue reading
Posted in Blog Writing, Consistent Customer Communications, Content Marketing, Email Marketing, Marketing Strategy, Online Marketing, Social Media, Social Media Marketing, Website
Tagged blog, blogging, blogs, content, content marketing, content marketing strategy, copywriting, copywriting solutions, data search, email, email marketing, marketing, marketing strategy, Quality content, quality copywriting, SJC, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, web advertising, website
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Nobody Acting on Your Content? Quality Copywriting May be the Missing Link
You’re sending out catchy headlines in your emails. You’re posting consistently across social media using strong keywords. Your blog is, if you do say so yourself, pretty good. What’s stopping people from coming to your website and truly taking more … Continue reading
Posted in Blog Writing, Content Marketing, Copywriting, Marketing Strategy, Social Media, Social Media Marketing
Tagged blog, content, content marketing, content marketing strategy, content strategy, copywriting, copywriting solutions, effective content creation, email, email newsletter, keyword writing, keywords, marketing, marketing strategy, print ads, Quality content, quality copywriting, SJC, social media, strong keywords, Susan J. Campbell Copywriting Solutions, typewriter
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I’m Good Enough, I’m Smart Enough, and People Like Me: Now Grow My Email List
Email marketing is definitely alive and well. In fact, it’s called one of the most targeted and most effective ways to reach a distinct audience because it’s totally permission-based. People reading your email campaign messages are getting them because they … Continue reading
Email Marketing: Are You Leveraging this Simple Tool?
As so much of business is conducted “on the go,” it can be difficult to reach your entire target market when it comes to your advertising activities. Email marketing companies were created to help with this dilemma so that you … Continue reading
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