Author Archives: admin

Make Content Marketing Work for Your Company

Getting started with content marketing can be a risky and scary process. A lot of business owners automatically look at the negative side of things that could possibly happen: people posting negative comments or the thought that people wouldn’t hire … Continue reading

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How Important is Social Media?

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Why Editorial Calendars Work

Probably one of the easiest ways for a content marketer to think like a publisher, is to create an editorial calendar, according to this Content Marketing Institute report. Many magazines already publish editorial calendars but very few, if any, content … Continue reading

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Is Email Marketing Part of Your New Year’s Resolutions? It Should Be.

To-Do in 2012:  Get in shape. Relax more. Take another look at the power of email marketing toward gaining new customers and strengthening my brand power. In a communications world that seems dominated by tools like Facebook and blogging, email … Continue reading

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Some Fun Facts & Figures of Social Media

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Social Media can Make You or Break You

If handled in the proper way, social media can be your best friend. Social media has the power to advertise like no other way, spread the name of your company quicker than any other method, and unfortunately, ruin your company’s name … Continue reading

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Texting: More Popular than you Think

Do you know anyone who doesn’t text? If so the numbers are probably few and far between. Texting has become one of the easiest ways to stay in contact with people and now it is even being used to promote … Continue reading

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Email Marketing: Are You Leveraging this Simple Tool?

As so much of business is conducted “on the go,” it can be difficult to reach your entire target market when it comes to your advertising activities. Email marketing companies were created to help with this dilemma so that you … Continue reading

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Does Anybody Want to Read My Blogs? Will They Make a Difference?

Blogs, and more blogs. What was once a somewhat obscure or personal form of communication has become one of the most common platforms your colleagues and customers are using to find information about products, read reviews and form an opinion … Continue reading

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Using Video Marketing to Build Your Site Traffic: Part 3

This post is part three in our series of blogs on using video to market your website to a broader audience. Access part 1 and part 2 if you missed the first installments. Once your Web Video is Complete, It’s … Continue reading

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