Tag Archives: advertising

Prevent Content Fade Out

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Copywriting: Still a Powerful Tool

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Twinkies and Social Branding

Really, we shouldn’t be a bit surprised by the fact that Twinkies can provide us with a lesson in branding. Saying that America has been in love with Twinkies since the 1930’s, when Twinkies were introduced to the world, might … Continue reading

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We Practice What We Preach – A Guest Blog!

We are very excited to share a guest blog post with you from Lisa Steyn, otherwise known as the capetowncopywriter. In this industry, it’s critical to be “in the conversation” with experts in your field. Lisa is one of those … Continue reading

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Understand the ROI of Social Media – People Aren’t Just Talking to their neighbors and the folks they run into around town; They’re Talking to the World via Social Media.

Understand the ROI of Social Media – People Aren’t Just Talking to their neighbors and the folks they run into around town; They’re Talking to the World via Social Media..

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Giving Your Brand Message a Powerful Voice

  In a world of tweets and sound bites your business needs to convey your core message in a concise and powerful way.  That is really what brand messaging is all about.  Your company is competing with a cacophony of … Continue reading

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Email Marketing: Are You Leveraging this Simple Tool?

As so much of business is conducted “on the go,” it can be difficult to reach your entire target market when it comes to your advertising activities. Email marketing companies were created to help with this dilemma so that you … Continue reading

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