Category Archives: Brand

Your Brand: A Love Story

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Your Brand Story Establishes Loyalty

Everyone has a story to tell. The seemingly most uninteresting person in the room has a story somewhere in their past that will compel the average person. Like people, all businesses have a story to tell. When offering these “brand” … Continue reading

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Monday Morning Coffee with The St. Joseph Museum: New Website, New Look

From the journal entries of Civil War soldiers, to the life stories of famous jazz musicians – and from the cultural exhibits of Native Americans to the intriguing tales of early mental health institutions – there’s no doubt the St. Joseph … Continue reading

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How Netflix Rescued its Brand

The year 2011 started off on the wrong foot for Netflix. Their stock lost half its value in just three months and Netflix CEO Reed Hastings was even named the worst CEO of the year by the New York Times. … Continue reading

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Monday Morning Coffee with Pony Espresso

This morning, beat the “daily grind” of your Monday with an experience at a true local coffeehouse, Cafe Pony Espresso, located in downtown, St. Joseph, Mo. Walking in, you’ll likely get a nod and a greeting from the locals and … Continue reading

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How to Implement Branding Ideas

As long as there is internet, there will be trending topics or stories that go viral. This provides a unique opportunity for businesses to use these trends wisely. It must be done the right way, however, and this is where … Continue reading

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