Category Archives: Social Media

How to Find Your Perfect Content Marketing Fit: Part 2

In Part 1 of our series, we discussed six ways to help you make your content marketing search easier. As we continue looking at this broad topic, you will find that the more you narrow things down, the easier your … Continue reading

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To Blog or Not to Blog Part 2

In part one, we began looking at ways to decide whether or not a blog was a good option for your company. The remaining five tips should round out the information you need to make an educated decision regarding your blogging … Continue reading

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To Blog or Not to Blog Part 1

Blogging and consumer-generated media seem to be the latest craze in advertising for companies. If you are unsure how to use the tools or whether or not your company should use the tools, read our two part series based on information … Continue reading

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Is Twitter Making Your Company Shine

One global bank executive was left with an unusual decision. A customer who normally qualifies for the lowest level of service had nearly 100,000 followers on Twitter. With that kind of PR, should the bank reconsider their level of service to the … Continue reading

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What’s Your Story?

Content marketing is always changing and evolving. We found this great video from Content Marketing World that explains that evolution in a way that makes sense so we wanted to share it with you.

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No Slingshotting: Content Writing Tips to Make Your Readers Yearn for You

You’ve built a great site, and added all the latest widgets and tools to it. You’ve launched your social media campaigns and an eNewsletter – but still, the traffic to your site is more like a leisurely Sunday drive than the rush … Continue reading

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How to Avoid the Facebook Pitfalls

There is so much hype about social media, it is disturbing to know that some still don’t use it to its full capability. Social media sites such as Facebook and Twitter can be excellent tools for your company when used … Continue reading

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Finding the Worst of the Worst in Social Media: Part 3

Tin ears, hashtags, trying too hard or whatever else the case may be. Social media mistakes can make a company’s numbers drop like a lead balloon. In this SmartBlog article, the plethora of mistakes was evident as we read through the list … Continue reading

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To Pinterest or not to Pinterest

What is all this Pinterest commotion?  Why all the hype?  Well, first of all it’s fun.   And secondly, it might just be the next big thing in social media.  Just like most other social media sites, Pinterest started as a … Continue reading

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Finding the Worst of the Worst in Social Media: Part 2

We began Part 1 by looking at some of the worst of the worst in social media bloopers. Unfortunately, these are made more often than current offenders would like to admit. In Part 2 we will continue on that journey of … Continue reading

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