Tag Archives: conversation

Creating Engaging Content For Your Target Audience

Posted on February 5, 2013 by admin

Creating Engaging Content For Your Target Audience.

Posted in Marketing Strategy, Messaging | Tagged brand, build brand value, content, content marketing, content marketing strategy, conversation, copywriting, customers, marketing, marketing strategy, video marketing | 1 Comment

Two Ways to See if Social Media is Working

Posted on January 23, 2013 by admin

Much conversation circulates around the bottom line on social media – particularly around the question, “does social media work?” In short: yep. Numerous articles highlight the successes of social media, including the ways organizations are using “mini moments” across social … Continue reading →

Posted in Consistent Customer Communications, Content Marketing, Marketing Strategy, Social Media, Social Media Marketing, White Paper Marketing | Tagged content, content marketing, content marketing strategy, conversation, customers, engage customers, is social media working, marketing, marketing strategy, relationships, SJC, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions | 2 Comments

Neglecting Customers on Social Networks Hurts Your Bottom Line

Posted on January 16, 2013 by admin

At some point in our lives, we’ve all had “that” friend who didn’t make the effort to return our phone calls or initiate conversation. Of course, the feeling isn’t nice – leaves you feeling a little slighted and unimportant, regardless … Continue reading →

Posted in Consistent Customer Communications, Pinterest Content Marketing, Social Media, Social Media Marketing | Tagged communication breakdowns, conversation, engage customers, Facebook, instagram, leveraging social media, marketing, marketing strategy, pinterest, relationships, SJC, social media, social media platforms, social media strategy, social media tools, social networks, Susan J. Campbell Copywriting Solutions, Twitter, YouTube | Leave a comment

Engaging Social Media Fans by Listening

Posted on November 16, 2012 by admin

Guess what, there’s a right way and a wrong way to use social media. The wrong way is to blow your entire marketing budget on brand promotion only. Social media is about so much more than tooting your own horn. … Continue reading →

Posted in Consistent Customer Communications, Content Marketing, Social Media, Social Media Marketing | Tagged conversation, conversations, customer satisfaction, customers, engage customers, engage social media fans, marketing strategy, public relations, public relations tool, relationships, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions | 3 Comments

What Can We Learn from Print Ads about Content Marketing to Build Customer Trust?

Posted on November 6, 2012 by admin

Here’s an old school moment in the content marketing arena: Whatever happened to print ads, and why did businesses buy them? Print ads used to be the hallmark element of ad campaigns, especially for services offered to other businesses. As … Continue reading →

Posted in Brand, Consistent Customer Communications, Content Marketing | Tagged blog, brand, build brand value, company brand, content, content marketing, content marketing strategy, conversation, copywriting, copywriting solutions, customers, email marketing, engage customers, marketing, marketing strategy, print ads, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions | 2 Comments

5 Reasons Why You Need a Business Blog

Posted on October 30, 2012 by admin

Blogs – seems like everyone’s got one. Well, there’s a good explanation for that. Blogs are an easy way to get fresh content in front of viewers. They improve credibility, further SEO efforts, and increase the visibility of your brand. … Continue reading →

Posted in Blog Writing, Consistent Customer Communications, Content Marketing, Social Media, Social Media Marketing | Tagged blogging, blogs, business blog, company brand, content, content marketing, content marketing strategy, conversation, copywriting, copywriting solutions, customers, engage customers, marketing, marketing strategy, relationships, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions | 3 Comments

Driving Traffic to your Website

Posted on October 17, 2012 by admin

A website is known to boost sales and recognition of your business. Well, that is if you continue to make it interesting for prospective customers to want to revisit. A stagnate site leaves the feeling that you have nothing new … Continue reading →

Posted in Consistent Customer Communications, Content Marketing, Social Media Marketing, Website | Tagged content, content marketing, content marketing strategy, conversation, copywriting, copywriting solutions, customers, engage customers, Facebook, marketing, marketing strategy, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, Twitter, Web presence, website | 5 Comments

Natural Links, Like Sports or Art, Require a Continual Effort … but Worth It

Posted on September 18, 2012 by admin

Like learning to golf or mastering the winter garden, creating natural links require effort and consistency — but it’s worth it in terms of giving you more brand strength. Natural links are the key to targeted, effective conversations with the … Continue reading →

Posted in Consistent Customer Communications, Content Marketing, Creating Links, Marketing Strategy, Social Media Marketing, Uncategorized | Tagged blog, content, content marketing, content marketing strategy, conversation, creating links, customers, email marketing, engage customers, Facebook, marketing, marketing strategy, natural links, pinterest, relationships, SEO, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, Twitter, Web presence | 3 Comments

How Do You Make Protecting Your Brand a Priority?

Posted on September 13, 2012 by admin

In the world of marketing, a company has a limited capability to create an image around its brand. These limits are generally put in place by available funds, but they can also be associated with available time and tools. If … Continue reading →

Posted in Brand, Marketing Strategy | Tagged brand, build brand value, company brand, content, content marketing, content marketing strategy, conversation, copywriting solutions, customers, engage customers, marketing, marketing strategy, relationships, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, website | 2 Comments

Why Big Brands Need Content Marketing, Too

Posted on September 6, 2012 by admin

With all the talk in the industry surrounding the success of social media and social conversations, the focus of industry success stories often falls to smaller brands and how they made a big splash. What about the larger, well-known brands? … Continue reading →

Posted in Brand, Consistent Customer Communications, Content Marketing, Marketing Strategy | Tagged brand, build brand value, content, content marketing, content marketing strategy, conversation, customers, engage customers, Facebook, marketing, marketing strategy, pinterest, relationships, social conversations, social media, social media campaign, social media strategy, social media tools, social networking, Susan J. Campbell Copywriting Solutions, Twitter | Leave a comment

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