Tag Archives: Susan J. Campbell Copywriting Solutions

To Blog or Not to Blog Part 2

Posted on March 8, 2012 by admin

In part one, we began looking at ways to decide whether or not a blog was a good option for your company. The remaining five tips should round out the information you need to make an educated decision regarding your blogging … Continue reading →

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To Blog or Not to Blog Part 1

Posted on March 7, 2012 by admin

Blogging and consumer-generated media seem to be the latest craze in advertising for companies. If you are unsure how to use the tools or whether or not your company should use the tools, read our two part series based on information … Continue reading →

Posted in Content Marketing, Messaging, Social Media, Text Messaging, Uncategorized, Website | Tagged , , , , , , , , , , , , | 5 Comments

Is Twitter Making Your Company Shine

Posted on March 6, 2012 by admin

One global bank executive was left with an unusual decision. A customer who normally qualifies for the lowest level of service had nearly 100,000 followers on Twitter. With that kind of PR, should the bank reconsider their level of service to the … Continue reading →

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What’s Your Story?

Posted on March 1, 2012 by admin

Content marketing is always changing and evolving. We found this great video from Content Marketing World that explains that evolution in a way that makes sense so we wanted to share it with you.

Posted in Content Marketing, Email Marketing, Messaging, Social Media, Text Messaging, Uncategorized, Website | Tagged , , , , , , , , , , | 5 Comments

No Slingshotting: Content Writing Tips to Make Your Readers Yearn for You

Posted on February 28, 2012 by admin

You’ve built a great site, and added all the latest widgets and tools to it. You’ve launched your social media campaigns and an eNewsletter – but still, the traffic to your site is more like a leisurely Sunday drive than the rush … Continue reading →

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How to Avoid the Facebook Pitfalls

Posted on February 27, 2012 by admin

There is so much hype about social media, it is disturbing to know that some still don’t use it to its full capability. Social media sites such as Facebook and Twitter can be excellent tools for your company when used … Continue reading →

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Finding the Worst of the Worst in Social Media: Part 1

Posted on February 17, 2012 by admin

Choosing the best tweet or Facebook post for the day can be a simple task. What caught your eye, made you laugh or inspired you to share? This isn’t about the greatest social media ideas though; this is about finding … Continue reading →

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The Power of Social Media

Posted on February 13, 2012 by admin

For those questioning the power of social media, check out this video. It’s no longer hype – you really do need to engage in the conversations. Set out to build those direct relationships with your customers and donors. If you … Continue reading →

Posted in Content Marketing, Social Media | Tagged , , , , , , | 2 Comments

What is Your Social Media Strategy….Part II

Posted on February 10, 2012 by admin

As promised, we’ve returned with the remaining four tips for your social media strategy. We borrowed these tips from the Social Media Examiner as we respect experts in our field. Plus, these tips jive with the research we do on … Continue reading →

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