Tag Archives: website management

You Have a Website – Should Your Refresh Your Online Look?

If you compete in the market today, chances are you already have a website. If that website was launched in the last 12 months, you can stop reading this post and save it to read in another 2-5 years. The … Continue reading

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LinkedIn: Worthy of Your Time for Generating Leads and Contacts

LinkedIn. It’s not the distant cousin of Facebook or Twitter anymore, but instead commanding notable attention and praise for its ability to offer some very distinct marketing potential. (Distinct, effective, and low-cost.) LinkedIn, to put it simply, does what its … Continue reading

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2011 Year in Review

As 2011 comes to an end, take a moment to think about your social media objectives for 2012.  Twitter has compiled this Year in Review to put things into perspective – read through some of these eye opening statistics, and … Continue reading

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Make Content Marketing Work for Your Company

Getting started with content marketing can be a risky and scary process. A lot of business owners automatically look at the negative side of things that could possibly happen: people posting negative comments or the thought that people wouldn’t hire … Continue reading

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How Important is Social Media?

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Why Editorial Calendars Work

Probably one of the easiest ways for a content marketer to think like a publisher, is to create an editorial calendar, according to this Content Marketing Institute report. Many magazines already publish editorial calendars but very few, if any, content … Continue reading

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Does Anybody Want to Read My Blogs? Will They Make a Difference?

Blogs, and more blogs. What was once a somewhat obscure or personal form of communication has become one of the most common platforms your colleagues and customers are using to find information about products, read reviews and form an opinion … Continue reading

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What Does Your Brand Say?

What kind of power does your brand have in the market? Everything associated with your company contributes to your brand, for better or worse. It’s critical you control those associates so you can consistently build value in your brand, not … Continue reading

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