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Category Archives: Content Marketing
Video Marketing: Lights, Camera and Serious Content Marketing Action
Many organizations see video marketing as a “maybe later” or a second-cousin enhancement to their content marketing written pieces and website elements – but video marketing is quickly gaining ground as a top way to attract targeted audiences and boost … Continue reading
Posted in Content Marketing, Marketing Strategy, Uncategorized, Video Marketing
Tagged content, content marketing, content marketing strategy, copywriting, copywriting solutions, marketing, marketing strategy, site, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, video, video marketing, web video, website
2 Comments
Is Your Content Worth Reading?
No matter how much time you spend searching for the perfect tools for your website, your content has to be “shareworthy” before any of it matters. Content marketing providers can help you ensure that your blogs are worthy of reading … Continue reading
Posted in Content Marketing, Uncategorized
Tagged blog, brand, build brand value, content, content marketing, content marketing strategy, copywriting, copywriting solutions, Facebook, Google+, marketing, marketing strategy, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, Twitter, website
3 Comments
Great Content Marketing: Why Does Some Material Rise to the Top?
What’s the hardest thing about content marketing? Survey says: creating content that truly gets customers or leads interested. Second place: creating the right volume of new content to make your strategy effective. Everything your business writes – from your website … Continue reading
Posted in Content Marketing, Marketing Strategy, Social Media Marketing
Tagged brand, content, content marketing, content marketing strategy, conversation, copywriting, copywriting solutions, engage customers, marketing, marketing strategy, SEO, social media, social media strategy, Susan J. Campbell Copywriting Solutions
3 Comments
Word of Mouth Power Reigns. Boost Yours with Facebook Strategies.
Few marketing strategies are as powerful or as elusive as word of mouth. It’s an ancient strategy that still carries intense importance today toward building brand power, but where does word of mouth fit into modern social media tools? … Continue reading
Posted in Content Marketing, Marketing Strategy, Social Media Marketing, Uncategorized
Tagged content, content marketing, content marketing strategy, copywriting, copywriting solutions, engage customers, Facebook, marketing, marketing strategy, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
4 Comments
Consistent Content – Do it Right or Don’t Do it at All
Too often, I will meet with clients who know they need to do something with their website, but they don’t really know where to begin. They also know they need to have a blog or add social media to their … Continue reading
Let’s Get Fresh: With Content Marketing That Is
You crave fresh air. The smell of fresh cut grass. Fresh greens at your local farmers’ market. Google craves fresh content marketing. So do your clients, and the “fresh” movement is creating quite a buzz. The Google Panda update last … Continue reading
Posted in Content Marketing
Tagged brand, content, content marketing, content marketing strategy, editorial calendar, fresh, fresh content marketing, Google Panda, Google+, keywords, quality writing, search, SEO, SEO writing, social media strategy, Susan J. Campbell Copywriting Solutions, website
16 Comments
3 Benefits to a Purposeful Content Marketing Strategy
You’ve likely heard a lot about content marketing, and the way it plays an important part of your online strategy to drive traffic to your site. Did you know an effective content marketing strategy is not just implementing the right … Continue reading
Get Over Being Liked … Yes You Can!
Everybody wants to be liked. But when it comes to your content marketing with social media, being liked is simply not enough. (Yes, we’re going to ask you to get over being liked.) The beauty of social media conversations on … Continue reading
Posted in Content Marketing, Social Media, Uncategorized
Tagged blog, content, content marketing, copywriting, copywriting solutions, engage customers, Facebook, marketing strategy, relationships, retweet, social media, social media campaign, social media strategy, social media tools, social networking, Twitter
1 Comment
How to Find Your Perfect Content Marketing Fit: Part 2
In Part 1 of our series, we discussed six ways to help you make your content marketing search easier. As we continue looking at this broad topic, you will find that the more you narrow things down, the easier your … Continue reading
There’s a New King in Town and it Happens to be Content Marketing
When you think of marketing strategies, does content marketing come to mind? If not, it should. Content marketing has surpassed search engine marketing strategies and public relations, print, television, radio advertising and more. HiveFire, an Internet marketing software company, surveyed … Continue reading
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