Category Archives: SEO

Four Ways to Improve Blog SEO Rankings

The hype of Christmas is now over, and every retailer out there has currently focused its efforts on convincing customers why they should spend their Christmas cash with them. It’s all about keeping the momentum going, and online marketing is … Continue reading

Posted in Blog Writing, Content Marketing, Creating Links, Marketing Strategy, SEO, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , , , , , , | 2 Comments

Video SEO Strategy and Creative Conflicts for Your Business

Video is a useful tool for marketing campaigns. But when your video SEO strategy and creative influences conflict, who wins? Nobody. This is why it’s important to integrate the most valuable aspects of both creative and technical components of SEO. … Continue reading

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Wildfire Marketing

How many times has a friend or family member shared a funny, viral YouTube video with you? It’s amazing how such content spreads like wildfire isn’t it? Millions of views usually gets the creators of the amateur video a spot … Continue reading

Posted in Content Marketing, Copywriting, Mobile Content Marketing, SEO, Social Media, Video Marketing | Tagged , , , , , , , , , , , , , , , | 1 Comment

Can I Afford Content Marketing? Introducing the 52 Points Principle

Right now, a competing organization is reaching the “52 points principle” and capturing leads you could have for your business, while seeing their marketing costs decrease. Many organizations ask themselves “can I afford content marketing? And should I?” and the … Continue reading

Posted in Consistent Customer Communications, Content Marketing, SEO, Social Media Marketing | Tagged , , , , , , , , , , , | 3 Comments

SEO Tips and Tricks to Guide Your Strategy

In the world of search engine optimization (SEO), it’s easy to assume that throwing a few keywords into your content will optimize your site. It’s also easy to assume that throwing many keywords into the content will also optimize the … Continue reading

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Link Building for Lead Creation: Fight Your Way Through Web Spam

Why is link building like the upcoming election? The more links you have to authority, high-quality sources in your content, the more likely your chances of being the selected as the top “candidate” on Google or other search engines that … Continue reading

Posted in Consistent Customer Communications, Content Marketing, Creating Links, Link Building, Marketing Strategy, Online Marketing, SEO, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Surprise: Storytelling May Not Actually Get Results from Content Marketing

Thinking about your next blog or article to promote your brand? Set that good story aside. For now. Instead, let 1980s hairband legend Poison give you some advice. If you want to convert content marketing efforts into leads and sales, … Continue reading

Posted in Content Marketing, Marketing Strategy, SEO, Social Media Marketing, Video Marketing | Tagged , , , , , , , , , , , , , , , | 4 Comments

Ranking on Yahoo and Bing: Yep, It Matters

In terms of search engine optimization, you may be pondering whether Bing matters. You may be wondering if you should worry about ranking with Yahoo. Instead your focus may be mainly on Google rank, a natural occurrence given Google’s global … Continue reading

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Does Your Content Match Your SEO Strategy?

Creating the right content and maximizing its visibility through a successful SEO strategy go hand-in-hand. Neither can stand alone. Skillfully created content that gets seen and shared by no one doesn’t get you anywhere. Nor will poor content that’s highly … Continue reading

Posted in Consistent Customer Communications, Content Marketing, Marketing Strategy, SEO, Social Media Marketing | Tagged , , , , , , , , , , , , , , , | 2 Comments