Category Archives: Social Media Marketing

Social Media – The Engaging Experience

The buzz around a number of industries is the importance of social media as a tool to communicate with customers. But, how many of you are using it as an engaging experience? Are you truly seeking the opinions and feedback … Continue reading

Posted in Brand, Consistent Customer Communications, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , | 5 Comments

Making the Most of Your Twitter Skills

What is it about that little blue bird that has everyone so chirpy? Like it or not, Twitter has become a powerful communication tool that marketers cannot afford to ignore. To fully leverage this platform, however, requires some planning and … Continue reading

Posted in Marketing Strategy, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , , , , , | 3 Comments

Video Marketing – Have You Taken the Leap?

The buzz throughout the online marketing world is the importance in video marketing and what this tool can do for your brand and your business. If you’ve jumped on board, you’ve discovered the viral effects this type of marketing can … Continue reading

Posted in Brand, Content Marketing, Social Media Marketing, Video Marketing | Tagged , , , , , , , , , , , , , , , , , , | 1 Comment

Can Twitter Tweak Your Profits

Twitter is a powerful tool for driving traffic to your site and generating a buzz for your business, if you use it correctly. Sending a new tweet on occasion won’t generate a great deal of traffic; you need to make … Continue reading

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Creating a Better Downtown

There have been many groups over the years that have tried to wake up the sleepy downtown of St.Joseph, MO, but with little to no success. There are many questions that come to mind when the topic of revitalizing our downtown … Continue reading

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Four Social Media Sites to Use to Drive Traffic

The digital world has changed significantly over the past few years, but has your company kept up with the times? Using Facebook, Twitter, Foursquare and Pinterest all play an important part in the evolution of ideas and the exchange of … Continue reading

Posted in Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , , | 2 Comments

Social Media Success Stories – Why Your Competitors are Getting Noticed

Like it or not, social media is the way of the future for this generation of couch potato customers.  We conduct polls on Facebook to help us decide which cell phone to purchase – iPhone or Droid?  We visit a … Continue reading

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Great Content Marketing: Why Does Some Material Rise to the Top?

What’s the hardest thing about content marketing? Survey says:  creating content that truly gets customers or leads interested. Second place:  creating the right volume of new content to make your strategy effective. Everything your business writes – from your website … Continue reading

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Word of Mouth Power Reigns. Boost Yours with Facebook Strategies.

  Few marketing strategies are as powerful or as elusive as word of mouth. It’s an ancient strategy that still carries intense importance today toward building brand power, but where does word of mouth fit into modern social media tools? … Continue reading

Posted in Content Marketing, Marketing Strategy, Social Media Marketing, Uncategorized | Tagged , , , , , , , , , , , , , | 4 Comments

Social Media Marketing Mistake: 3 Pitfalls to Avoid

It’s Friday the 13th – are you ready for things to start going wrong? What about your social media marketing efforts? If you don’t have a clear strategy in place, it’s possible that you have already made a social media … Continue reading

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