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Tag Archives: company brand
Email Marketing – Does it Work?
Long before you had 300 online “friends” and knew what a hashtag was, email marketing was a valuable outreach tool for potential and current clients, allowing you to segment audiences and tap into their key interests. It still is. Email … Continue reading
Posted in Email Marketing
Tagged brand, build brand value, company brand, content, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, email marketing, enewsletter, engage customers, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
7 Comments
Can Twitter Tweak Your Profits
Twitter is a powerful tool for driving traffic to your site and generating a buzz for your business, if you use it correctly. Sending a new tweet on occasion won’t generate a great deal of traffic; you need to make … Continue reading
Posted in Brand, Marketing Strategy, Social Media, Social Media Marketing
Tagged brand, build brand value, company brand, content marketing strategy, copywriting, copywriting solutions, keywords, marketing, marketing strategy, retweet, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, tweet, Twitter
3 Comments
8 Tips for Powerful Press Release Writing
In the world of online marketing, thousands of articles are written on a daily basis, providing you with everything you need to know about social media. Why? So many companies and individual professionals are searching the web for information on … Continue reading
Does Your Social Media Strategy Support Your Brand?
Social media – we’re all there, sharing the latest updates, tweeting about our online specials and posting trending questions in LinkedIn groups. At SJC, we have a social media coordinator who oversees the management of our platforms, ensuring everything we … Continue reading
Is Twitter Making Your Company Shine
One global bank executive was left with an unusual decision. A customer who normally qualifies for the lowest level of service had nearly 100,000 followers on Twitter. With that kind of PR, should the bank reconsider their level of service to the … Continue reading
Posted in Content Marketing, Messaging, Social Media, Website
Tagged blog, company brand, content, content marketing, copywriting, copywriting solutions, marketing strategy, retweet, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, tweet, Twitter
1 Comment
LinkedIn: Worthy of Your Time for Generating Leads and Contacts
LinkedIn. It’s not the distant cousin of Facebook or Twitter anymore, but instead commanding notable attention and praise for its ability to offer some very distinct marketing potential. (Distinct, effective, and low-cost.) LinkedIn, to put it simply, does what its … Continue reading
What it Means to Brand Your Business
Can you effectively define what it means to brand your business? This video was produced by the University of East Anglia in the UK and provides a great tutorial to what it means to brand. If you’re ready to explore what … Continue reading
Posted in Social Media, Uncategorized
Tagged brand, build brand value, company brand, marketing strategy, social media tools
3 Comments
Why Editorial Calendars Work
Probably one of the easiest ways for a content marketer to think like a publisher, is to create an editorial calendar, according to this Content Marketing Institute report. Many magazines already publish editorial calendars but very few, if any, content … Continue reading
What Does Your Brand Say?
What kind of power does your brand have in the market? Everything associated with your company contributes to your brand, for better or worse. It’s critical you control those associates so you can consistently build value in your brand, not … Continue reading
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