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Tag Archives: enewsletter
Your Next Email Strategy Should Include These Five Points
Like any marketing plan, the next step after analysis should be a strategy for execution. Your email marketing campaign should be no different. An email strategy should include five important categories: newsletter, digest, stand-alone email, transaction, and lead generation emails. … Continue reading
Posted in Email Marketing
Tagged blog, blog posts, build brand awareness, build brand value, content, customer loyalty, digests, email, email marketing, email newsletter, email strategy, enewsletter, eNewsletter marketing, lead generation email, marketing plan, marketing strategy, newsletter, newsletter marketing, SJC, Susan J. Campbell Copywriting Solutions, target audience, white papers
1 Comment
Six Online Marketing Trends for 2013
Today’s digital consumers are increasingly turning to the web as a part of their purchasing behavior. Whether it’s using the Internet to research, compare ratings, or actually make a purchase, the online experience cannot be ignored if you’re to convince … Continue reading
Posted in Blog Writing, Content Marketing, Email Marketing, Marketing Strategy, Mobile Content Marketing, Newsletter Marketing, Online Marketing, Social Media, Social Media Marketing
Tagged 2013 Marketing Trends, 2013 Online marketing trends, active content, blog, content, content marketing, content marketing strategy, copywriting, copywriting solutions, email marketing, enewsletter, engage customers, Facebook, marketing, marketing strategy, marketing trends, mobile content marketing, mobile marketing, online marketing trends, SJC, social media, social media accountability, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
2 Comments
8 Ways to Improve Email Marketing
All too often, marketers under utilize some of their best available resources. With the social media hype, email often gets pushed to the side. But don’t forget that email lists consist of fans who are already interested in what you … Continue reading
Posted in Email Marketing, Marketing Strategy, Social Media Marketing
Tagged blog, brand, content, content marketing, content marketing strategy, copywriting, copywriting solutions, email marketing, enewsletter, engage customers, Facebook, marketing, marketing strategy, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
5 Comments
Do You Need an Annual Report? Aren’t They Downright Spooky?
Maybe the term “annual report” strikes fear in your soul. Maybe it makes you sigh out loud. Or maybe, it makes you smile because you’re doing one and doing it well. And maybe…you’re viewing it as a simple progress report, … Continue reading
Posted in Annual Report Writing
Tagged annual report, annual report writing, content, content creation strategy, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, enewsletter, engage customers, marketing, marketing strategy, Progress Report, relationships, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, team
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Monday Morning Coffee with Vintage Senior Living
Once upon a time, companies operated in silos, sharing very little information with the public and telling customers only what they wanted to hear. The same was true for organizations responsible for caring for the elderly; a standard that is … Continue reading
Pinterest Marketing: Still a Possibility?
Pinterest: Popular, pleasing, powerful. Try saying that five times fast, and add this to it: Pinterest is set to push aside some other platforms as a crowd-favorite. It’s Facebook in the lead, then Twitter, but Pinterest is quickly coming up … Continue reading
Posted in Blog Writing, Consistent Customer Communications, Content Marketing, Marketing Strategy, Newsletter Marketing, Pinterest Content Marketing, Social Media, Social Media Marketing, White Paper Marketing
Tagged blog, content marketing, content marketing strategy, copywriting solutions, enewsletter, engage customers, Facebook, marketing, marketing strategy, pinterest, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
4 Comments
Newsletter Marketing – an Often Overlooked Means of Generating Referrals
“Work smart, not hard,” a wise person once said. Many times business owners forget that their current customer base is a great source of future income streams. Instead of generating leads the hard way, why not let your customers bring … Continue reading
Posted in Content Marketing, Newsletter Marketing
Tagged content, content marketing, content marketing strategy, conversation, copywriting, copywriting solutions, customers, email marketing, enewsletter, engage customers, marketing, marketing strategy, newsletter, newsletter marketing, relationships, social media tools, Susan J. Campbell Copywriting Solutions, website
6 Comments
Email Marketing – Does it Work?
Long before you had 300 online “friends” and knew what a hashtag was, email marketing was a valuable outreach tool for potential and current clients, allowing you to segment audiences and tap into their key interests. It still is. Email … Continue reading
Posted in Email Marketing
Tagged brand, build brand value, company brand, content, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, email marketing, enewsletter, engage customers, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
7 Comments
Content Marketing: Should You Go In-House, Outsource or Stay Put and Hope to be Found?
Feeling lost in terms of reaching customers online and searching for ways your information or site can be found? Unlike theories around survival strategies, customers won’t find your online services if you just stay put and watch for the rescue … Continue reading
Posted in Content Marketing
Tagged blog, blogging, blogs, brand, build brand value, content, content marketing, content marketing strategy, copywriting, copywriting solutions, email marketing, enewsletter, marketing strategy, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, website
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