Tag Archives: email marketing

Email Marketing – Does it Work?

Long before you had 300 online “friends” and knew what a hashtag was, email marketing was a valuable outreach tool for potential and current clients, allowing you to segment audiences and tap into their key interests. It still is. Email … Continue reading

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Content Marketing: Should You Go In-House, Outsource or Stay Put and Hope to be Found?

Feeling lost in terms of reaching customers online and searching for ways your information or site can be found? Unlike theories around survival strategies, customers won’t find your online services if you just stay put and watch for the rescue … Continue reading

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No Slingshotting: Content Writing Tips to Make Your Readers Yearn for You

You’ve built a great site, and added all the latest widgets and tools to it. You’ve launched your social media campaigns and an eNewsletter – but still, the traffic to your site is more like a leisurely Sunday drive than the rush … Continue reading

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What is Content Marketing, Anyway … And How Can It Help Me Make Money?

Content marketing. Content-driven marketing. SEO. They’re all terms that relate to the same critical, but fundamentally basic, concept:  Businesses that use the power of the Internet to hone in on the specific information their audience is looking for, get more … Continue reading

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Is Email Marketing Part of Your New Year’s Resolutions? It Should Be.

To-Do in 2012:  Get in shape. Relax more. Take another look at the power of email marketing toward gaining new customers and strengthening my brand power. In a communications world that seems dominated by tools like Facebook and blogging, email … Continue reading

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Email Marketing: Are You Leveraging this Simple Tool?

As so much of business is conducted “on the go,” it can be difficult to reach your entire target market when it comes to your advertising activities. Email marketing companies were created to help with this dilemma so that you … Continue reading

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