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Tag Archives: newsletter
Your Next Email Strategy Should Include These Five Points
Like any marketing plan, the next step after analysis should be a strategy for execution. Your email marketing campaign should be no different. An email strategy should include five important categories: newsletter, digest, stand-alone email, transaction, and lead generation emails. … Continue reading
Posted in Email Marketing
Tagged blog, blog posts, build brand awareness, build brand value, content, customer loyalty, digests, email, email marketing, email newsletter, email strategy, enewsletter, eNewsletter marketing, lead generation email, marketing plan, marketing strategy, newsletter, newsletter marketing, SJC, Susan J. Campbell Copywriting Solutions, target audience, white papers
1 Comment
Email Campaign Marketing Should be Timely and Seasonal
If you’ve ever worked in retail you know that there is a constant rotation of product. Shorts and bikinis come out before spring hits and winter coats are on the racks amidst a heat advisory. It’s all about timing and … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Email Marketing, Newsletter Marketing, Social Media, Social Media Marketing
Tagged content, content marketing, content marketing strategy, email campaign, email campaign marketing, email marketing, email strategy, engage customers, fresh content, marketing, marketing strategy, newsletter, relevant content, social media, social media campaign, social media tools, Susan J. Campbell Copywriting Solutions, website
2 Comments
Newsletter Marketing – an Often Overlooked Means of Generating Referrals
“Work smart, not hard,” a wise person once said. Many times business owners forget that their current customer base is a great source of future income streams. Instead of generating leads the hard way, why not let your customers bring … Continue reading
Posted in Content Marketing, Newsletter Marketing
Tagged content, content marketing, content marketing strategy, conversation, copywriting, copywriting solutions, customers, email marketing, enewsletter, engage customers, marketing, marketing strategy, newsletter, newsletter marketing, relationships, social media tools, Susan J. Campbell Copywriting Solutions, website
6 Comments