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Tag Archives: email strategy
Your Marketing Plan Should Include an Email Strategy
A good email strategy can make or break any marketing campaign. However, even the best marketers face challenges in optimizing their company’s brand using email. There are email strategies and trends to look at that can help launch your marketing … Continue reading
Your Next Email Strategy Should Include These Five Points
Like any marketing plan, the next step after analysis should be a strategy for execution. Your email marketing campaign should be no different. An email strategy should include five important categories: newsletter, digest, stand-alone email, transaction, and lead generation emails. … Continue reading
Posted in Email Marketing
Tagged blog, blog posts, build brand awareness, build brand value, content, customer loyalty, digests, email, email marketing, email newsletter, email strategy, enewsletter, eNewsletter marketing, lead generation email, marketing plan, marketing strategy, newsletter, newsletter marketing, SJC, Susan J. Campbell Copywriting Solutions, target audience, white papers
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Three Ways to Build a Better Email Strategy
When it comes to allocating money for the marketing budget, it’s easy for a company’s email strategy to get overlooked or pushed to the backburner. This is because newer forms of engagement through Twitter and Facebook have consumed a lot … Continue reading
Email Campaign Marketing Should be Timely and Seasonal
If you’ve ever worked in retail you know that there is a constant rotation of product. Shorts and bikinis come out before spring hits and winter coats are on the racks amidst a heat advisory. It’s all about timing and … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Email Marketing, Newsletter Marketing, Social Media, Social Media Marketing
Tagged content, content marketing, content marketing strategy, email campaign, email campaign marketing, email marketing, email strategy, engage customers, fresh content, marketing, marketing strategy, newsletter, relevant content, social media, social media campaign, social media tools, Susan J. Campbell Copywriting Solutions, website
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3 Ways to Optimize your Marketing
It has been said that there’s always room for improvement. If we had been completely satisfied with Henry Ford’s Model T, there would have never been room for the Ferrari or features like heated seats and navigation. But the fact … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Copywriting, Creating Links, Email Marketing, Link Building, Marketing Strategy, Online Marketing, Social Media, Social Media Marketing
Tagged catchy headlines, compelling copy, content, content marketing strategy, copywriting, customers, email campaign, email marketing, email strategy, engage customers, good graphics, marketing, marketing strategy, optimize, optimize your marketing, SJC, social media, social media tools, Susan J. Campbell Copywriting Solutions
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7 Content Marketing Tips to Map Your Way to Success
In an era where content occupies the driver’s seat of most marketing strategies, you can’t afford to forget your map. Are you driving aimlessly down the road, or do you have a plan of how to reach your destination? According … Continue reading
Posted in Blog Writing, Consistent Customer Communications, Content Marketing, Email Marketing, Marketing Strategy, Mobile Content Marketing, Social Media Marketing
Tagged blog, blogging, blogs, business bloggingg, call to action, content, content marketing, content marketing strategy, copywriting, copywriting solutions, create a mission statement, email marketing, email strategy, engage customers, fresh content, interviews, marketing strategy, mission statement, relationships, retweet, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, tweet
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