Tag Archives: marketing plan

Creating a Quality Content Marketing Plan

Posted on January 1, 2014 by admin

Developing a quality content marketing plan starts with asking yourself questions rather than trying to provide immediate answers. It also involves looking into the questions that your clients are asking and what consumers are talking about. Looking at your specific … Continue reading →

Posted in Content Marketing | Tagged content marketing, content marketing plan, marketing, marketing plan, SJC, Susan J. Campbell Copywriting Solutions | 2 Comments

Are You Stuck in Your Old Branding Strategy?

Posted on September 5, 2013 by admin

Branding doesn’t happen overnight. It’s a process that starts with knowing what you want your brand to be. Building a branding strategy includes personalization, promotion, and content creation. A recent article highlighted four ways to identify your personal brand and … Continue reading →

Posted in branding strategies | Tagged branding, branding strategy, content creation, content marketing, content marketing strategy, copywriting, editorial calendar, marketing plan, marketing strategy, pinterest, social media, social media tools, Susan J. Campbell Copywriting Solutions, video blog | 1 Comment

Social Media for the Small Business Owner

Posted on June 14, 2013 by admin

If you are still afraid of social media – don’t be. Now is the time to face your fears and get networking. Even the most forward-thinking marketers couldn’t predict how social media would be changing the way we do business. … Continue reading →

Posted in Social Media, Social Media Marketing | Tagged blog, engage customers, Facebook, LinkedIn, marketing, marketing plan, marketing strategy, SEO, SEO strategy, smaill business social media, social media, social media for small business, social media strategy, social media tools, social sharing, Susan J. Campbell Copywriting Solutions, website | 1 Comment

Optimize Your Marketing Plan With Quick Results

Posted on June 6, 2013 by admin

When you are running a business you want immediate results. Your marketing strategy is no different. But as you know, there’s a lot of hurry up and wait. A recent Social Media Today article talks about six easy ways to … Continue reading →

Posted in Marketing Strategy | Tagged content, content marketing, content marketing strategy, engage customers, instagram, marketing, marketing plan, marketing strategy, optimize your marketing plan, pinterest, posting videos, relationships, social media, social media marketing, social media strategy, social media tools, social networks, Susan J. Campbell Copywriting Solutions, Tumblr | Leave a comment

Your Next Email Strategy Should Include These Five Points

Posted on May 17, 2013 by admin

Like any marketing plan, the next step after analysis should be a strategy for execution. Your email marketing campaign should be no different. An email strategy should include five important categories: newsletter, digest, stand-alone email, transaction, and lead generation emails. … Continue reading →

Posted in Email Marketing | Tagged blog, blog posts, build brand awareness, build brand value, content, customer loyalty, digests, email, email marketing, email newsletter, email strategy, enewsletter, eNewsletter marketing, lead generation email, marketing plan, marketing strategy, newsletter, newsletter marketing, SJC, Susan J. Campbell Copywriting Solutions, target audience, white papers | 1 Comment

Inject Your Branding Ideas into a Successful Content Strategy

Posted on April 11, 2013 by admin

When it comes to content marketing, it’s so easy to get the cart before the horse so to speak. Having the greatest branding ideas in the world isn’t going to help if you don’t have a clear strategy to get … Continue reading →

Posted in Blog Writing, Brand, Consistent Customer Communications, Content Marketing, Copywriting, Email Marketing, Marketing Strategy, Mobile Content Marketing, Newsletter Marketing, Online Marketing, SEO, Social Media, Social Media Marketing | Tagged branding, branding ideas, content, content marketing, content marketing strategy, content narrative, content plan, editorial calendar, engage customers, identifying market opportunities, keywords, marketing, marketing plan, marketing strategy, organizational tools, relationships, search engine optimization, SEO, SJC, social media, social media tools, Susan J. Campbell Copywriting Solutions | 4 Comments

Video: A Powerful Marketing Tool That Never Goes Out of Style

Posted on September 19, 2012 by admin

Think back. Just 10 years ago had you ever even heard of YouTube or Facebook? According to Google, last month, 4 billion hours of video were viewed on YouTube. Best estimates say 500 years of YouTube video are watched each … Continue reading →

Posted in Consistent Customer Communications, Social Media, Social Media Marketing, Uncategorized, Video Marketing | Tagged brand, brand messaging, clickable message, content, content marketing, customers, engage customers, Facebook, Google+, iGeneration, marketing plan, marketing strategy, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, video, video marketing, YouTube | 2 Comments

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