Tag Archives: Susan J. Campbell

Know the How and Why of Social Media Platforms

You know the who, the what and the where of social media. But the most important thing for you to know is the HOW and WHY social media is so important for your business. Leading marketing experts agree that there … Continue reading

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Monday Morning Coffee (and a Chicken Biscuit on the Side) With Chick-fil-A

The saying goes, “You always want what you can’t have.” This is so very true for Chick-fil-A. We always crave it on Sundays, the one day they are closed. However, it’s a great thing that they are closed on Sundays … Continue reading

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Mainstream Mobile Leads the Way in 2014

Society has been working toward this for years and this is finally the year that we most likely will see mainstream mobile apps and websites take the lead. Mobile has been the push for several years now, but as more … Continue reading

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Give Your Social Media Marketing a Push

The first step to getting the momentum you need for your social media marketing to work is obviously a plan. Gather your market information (enter your brand and marketing strategies), create and compile powerful content, and determine roles. These are … Continue reading

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How the New Facebook Algorithm is Effecting the Marketing Strategy

Facebook changes their algorithm more times than a teenage girl changes clothes for picture day. However, this last change in December was a complete makeover. How has it impacted how we put together a social media marketing strategy? Back in … Continue reading

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Monday Morning Coffee with SBG Midwest: Taking the “Scary Second Guessing” Out of Managing HR Duties for Small and Medium-Sized Businesses

Who can forget the hilarious scene from the 1990s hit “Office Space” where the staunch HR review team arranges an interview with each employee. Face to face in the conference room, they find out with raised eyebrows that some employees … Continue reading

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Building Social Media Relationships With Customer Engagement

Let’s say you get invited to a friend’s house for a big party. You get there and start asking some questions about their life and how things are going, but no one responds. Nothing but silence. You might think they … Continue reading

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The Story of the Hashtag

To some, hashtags come naturally; to others, they are still a mystery as to how it began, how to use them, and what the point of it all is. How about a short and sweet history lesson on hashtags? For … Continue reading

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Twitter Has the Power

Sometimes we look at Twitter and think it is only filled with communication about who did what and when it happened. However, Twitter has an immense amount of potential when it comes to eCommerce, and that’s been looked over lately. … Continue reading

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Has Your Current Brand Marketing Plan Kept You Out of Google’s Rankings?

When it comes to rankings, Google is King. And in order to make it in the Royal Court, good content is a must. The problem is figuring out how to get on top when it comes to search results. A … Continue reading

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