Monthly Archives: March 2013

Engagement Marketing

March Madness is upon us, and there is no team worth routing for, quite like the SJC Team. If you are looking for real change…honest-to-goodness real development of your marketing strategy and communications plan, you’ve found the right team. We … Continue reading

Posted in Content Marketing, Copywriting, Marketing Strategy, Social Media Marketing, Teamwork, Video Marketing | Tagged , , , , , , , , , , , , , , , , , , , | 1 Comment

What’s Your Content Creation Style? A Few Tips

To-Do:  Create report. Attend meeting. Write content. Repeat. If your list looks like this, consider this perspective – you can have fun with content creation. You can enjoy it and look forward to it. It can be a task that … Continue reading

Posted in Consistent Customer Communications, Content Marketing, Copywriting, Marketing Strategy, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , | 1 Comment

3 Ways to Optimize your Marketing

It has been said that there’s always room for improvement. If we had been completely satisfied with Henry Ford’s Model T, there would have never been room for the Ferrari or features like heated seats and navigation. But the fact … Continue reading

Posted in Consistent Customer Communications, Content Marketing, Copywriting, Creating Links, Email Marketing, Link Building, Marketing Strategy, Online Marketing, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Instagram, Snapchat Represent New Face of Social Media

Is Facebook like, so five minutes ago? Well, it certainly looks like some adolescents may feel that way. Leave it to the younger generation to let you know what’s hot and what’s not. Teenagers may be flippant, but that’s what … Continue reading

Posted in Consistent Customer Communications, Content Marketing, Marketing Strategy, Mobile Content Marketing, Online Marketing, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , | 3 Comments

Monday Morning Coffee with UCP and the Heart of America Chili Challenge

Some Like it Hot: UCP Chili Challenge is Recipe for Success If it’s not broken, don’t fix it. This simple phrase could describe the outstanding (if not legendary) success of the annual UCP of Northwest Missouri Heart of America Chili … Continue reading

Posted in Content Marketing, Marketing Strategy, Monday Morning Coffee, Nonprofit Marketing, Social Media, Social Media Marketing, Success Stories, Support Local | Tagged , , , , , , , , | Leave a comment

Editorial Calendar to The Rescue

You know you have a lot to do with your content marketing to promote traffic to your site. You also need to schedule your social media management posts and engage on specific networks. How do you keep track of everything … Continue reading

Posted in Editorial Calendars | Tagged , , , , , , , , , , | 4 Comments

3 Guidelines for Content Marketing

Content marketing is quite possibly one of the fastest growing and most effective methods of reaching out to consumers today. Done properly, it is a tool to help you build your brand, reiterate to current customers reasons for remaining loyal, … Continue reading

Posted in Blog Writing, Consistent Customer Communications, Content Marketing, Copywriting, Marketing Strategy, Mobile Content Marketing, Newsletter Marketing, Online Marketing, Pinterest Content Marketing, SEO, Social Media, Social Media Marketing, Video Marketing | Tagged , , , , , , , , , , , , , , , , , , , , , | 4 Comments

Dissecting the Content Marketing Hype

A quick look at graphs produced by Google Trends shows that there has been a growing interest in “content marketing” as evidenced by the number of searches occurring over the past couple years, while searches for just “marketing” alone have … Continue reading

Posted in Consistent Customer Communications, Content Marketing, Copywriting, Marketing Strategy, Online Marketing, SEO, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , , | Leave a comment

Can You Keep the Thrill Alive for Writing Weekly Blogs?

Feeling a little ho-hum about writing weekly blogs? Perk up your blog this week. Your readers will appreciate it and you’ll remember why you’re writing weekly blogs in the first place. A blog is a direct pipeline to quality content. … Continue reading

Posted in Blog Writing, Consistent Customer Communications, Content Marketing, Copywriting, Marketing Strategy, Online Marketing, SEO, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , , , , , , , | 3 Comments

Monday Morning Coffee with The Pony Express National Museum

The Stuff of Legends:  Pony Express Museum Uses Storytelling as Top Tool In a rapid-fire world of instant communication, the legendary start of the U.S. mail system – The Pony Express – seems to capture more tales of drama and … Continue reading

Posted in Content Marketing, Copywriting, Marketing Strategy, Monday Morning Coffee, Social Media, Storytelling, Success Stories, Support Local | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment