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Tag Archives: marketing campaign
Branding Strategies Learned from LEGO
How did a company with a foundation in simple plastic building blocks survive the digital age? The LEGO brand certainly took its knocks, but through innovative branding strategies, it has managed to thrive. LEGO was nearly bankrupt in 2003 after … Continue reading
Posted in branding strategies
Tagged branding, branding strategies, brands, company brands, marketing, marketing campaign, marketing strategies, SJC
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Four Branding Strategies That Work
We’re all familiar with the phrase “Jack of all trades, master of none.” As a business owner, you must wear many hats, particularly if you run a small business. But when it comes to online branding strategies, it’s not simply … Continue reading
Are You Pinterest-Ready For The Holidays?
Pinterest was made for retail. It has been mentioned before, but the orders that are funneled through Pinterest result in a larger purchase and there are a significantly higher number of purchases through Pinterest than any other social media. As … Continue reading
Your Marketing Plan Should Include an Email Strategy
A good email strategy can make or break any marketing campaign. However, even the best marketers face challenges in optimizing their company’s brand using email. There are email strategies and trends to look at that can help launch your marketing … Continue reading
Companies are Turning to Video Marketing Campaigns to Get Customers
Video Marketing is a relatively new platform many are using to launch their businesses. Take Audi’s “Spock vs. Spock” commercial, for example. This article talks about how such a popular commercial isn’t reaching potential customers on their televisions but on … Continue reading
Posted in Video Marketing
Tagged content marketing strategy, marketing, marketing campaign, marketing strategy, marketing tools, ROI, sales and marketing tools, social media, social media tools, Susan J. Campbell Copywriting Solutions, video, video content, video data, video marketing, video marketing campaign, Vidyard, web video
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Engagement Marketing
March Madness is upon us, and there is no team worth routing for, quite like the SJC Team. If you are looking for real change…honest-to-goodness real development of your marketing strategy and communications plan, you’ve found the right team. We … Continue reading
Posted in Content Marketing, Copywriting, Marketing Strategy, Social Media Marketing, Teamwork, Video Marketing
Tagged brand, build brand value, communications plan, company brand, content, content creation, content marketing, content marketing strategy, copywriting, copywriting solutions, engagement marketing, marketing, marketing campaign, marketing strategy, social media strategy, Susan J. Campbell Copywriting Solutions, team, teamwork, video, video marketing
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Putting the Right Team in Place
What do you call a group of individuals who are described as communicators and collaborators? Women! When you throw that into the mix of marketing you have a group that can craft your message how you like and get it … Continue reading
Posted in Content Marketing, Teamwork
Tagged brand, build brand value, collaborators, communicators, content, content marketing, content marketing strategy, copywriting, copywriting solutions, engage customers, gender in the workplace, marketing, marketing campaign, marketing strategy, strategy, women
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