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Monthly Archives: January 2014
Hashtag, Hashtag, Hashtag
That pound sign means so much more these days. Twitter has updated it with the hashtag. The shocking (or not so shocking) thing is that the hashtag has crept its way into all sorts of non-digital places. You can see … Continue reading
Posted in Hashtag
Tagged hashtag, marketing, social media, Susan J. Campbell Copywriting Solutions
1 Comment
Mobile Marketing Strategies Will See a Boost in 2014
Consumers have gone mobile. According to a Pew Research study in June, about 60 percent of Americans now own smartphones. It’s no longer just the business executive that’s tethered to their information stream – the common consumer has a constant … Continue reading
Your Brand Story Establishes Loyalty
Everyone has a story to tell. The seemingly most uninteresting person in the room has a story somewhere in their past that will compel the average person. Like people, all businesses have a story to tell. When offering these “brand” … Continue reading
Posted in Brand
Tagged audience, brand, brand story, company brand, marketing trends, Susan J. Campbell Copywriting Solutions, target audience
2 Comments
Monday Morning Coffee with Omega-RMS
If you have any doubts about the power of a solid plan in place before diving into anything, take a look at Omega-RMS. Omega-RMS is a provider of strategic contact campaigns, loan-servicing, third-party receivables purchasing and collection solutions. They are … Continue reading
Social Media Trends of 2013 and Projections For 2014
Social media has become an effective tool for several industries. On average, a single online mention is read by 250 to 25,000 individuals. It is becoming increasingly noticeable that we need to be doing more than just monitoring the conversations … Continue reading
The Key to Internet Marketing – Diversification
Jumping into Internet marketing is best accomplished taking a planned approach. A poorly executed attempt can actually create a negative impact, and it can happen easily if you’re tackling a multi-channel strategy. Websites need careful tweaking, as do the articles, … Continue reading
Pinterest: The New News Feed?
Experts are reporting that Pinterest has been gaining ground for more than just where to find your next Crockpot meal. Though Facebook and Twitter still own the game as far as sharing news goes, it looks like Pinterest isn’t too … Continue reading
Digital Marketing Trends to Watch For in 2014
Many of us have been busy making (and in some cases, already breaking) resolutions for the New Year. There’s a reason you see more diet supplements and low calorie drink options on commercials this time of year. It’s because everyone … Continue reading
Monday Morning Coffee with The St. Joseph Museum: New Website, New Look
From the journal entries of Civil War soldiers, to the life stories of famous jazz musicians – and from the cultural exhibits of Native Americans to the intriguing tales of early mental health institutions – there’s no doubt the St. Joseph … Continue reading