Author Archives: admin

Chipotle Gives a Great Lesson in Video Marketing

Posted on April 4, 2014 by admin

Chipotle has become known for their hipster advertising and culture. They were told several years ago, their video marketing needed to be focused on the burritos, not their views on factory farming. However, when they rebelled and pushed a YouTube … Continue reading →

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Does Your Brand Strategy Have a Panic Room?

Posted on April 3, 2014 by admin

Have you noticed that your brand strategy is just like a blue print? You lay it out before you start building your brand, with precise planning and customization. But have you considered what you would do if your brand encountered … Continue reading →

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How Prepared is Your Content Marketing Agency?

Posted on April 2, 2014 by admin

The marketing world is always changing incrementally, but there have been two major phases that we can see. The first had the goal of appearing in search listings with a measurement using a limited number of keywords. The second had … Continue reading →

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Erase Gray Areas With Separate Social Media and Content Marketing Plans

Posted on April 1, 2014 by admin

With so many ways to show off your brand online, you may see more gray areas than black and white. For instance, because social media channels offer your consumers bits and pieces of content, you may think that social media … Continue reading →

Posted in Content Marketing | Tagged , , , | 2 Comments

Monday Morning Coffee With Horizon Cycling

Posted on March 31, 2014 by admin

With the brief moments of spring, it is almost time to start sipping on iced coffee. It is also the start of exercise and time spent outside. Travis Habrock and Justin Maxwell are two individuals who believe the best way … Continue reading →

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Plan on Mobile Marketing For Future Success

Posted on March 28, 2014 by admin

Remember the days when planning a trip required several phone calls for hotel rooms, dinner reservations, tickets to concerts and so on?  Now, you do all of it and then some right from your phone. With studies showing that desktops … Continue reading →

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Give Your Social Media Marketing a Push

Posted on March 27, 2014 by admin

The first step to getting the momentum you need for your social media marketing to work is obviously a plan. Gather your market information (enter your brand and marketing strategies), create and compile powerful content, and determine roles. These are … Continue reading →

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Creating Content That Follows the Rules Will Win the Race

Posted on March 26, 2014 by admin

If you don’t take the time to develop creative and original content for your website, there is a zoo full of animals ready to attack your SEO results. Don’t fret, you will not be literally chased down by wild animals. … Continue reading →

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How to Use Consumer Expectations for Your Benefit

Posted on March 25, 2014 by admin

Small businesses tend to do the personal, face-to-face, and consumer focused experience the best. A survey done by Web.com Group, Inc. found  out that small business owners are missing out on a few things though when it comes to meeting … Continue reading →

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Monday Morning Coffee With Maurices

Posted on March 24, 2014 by admin

Can you imagine having a brand so well-known that you don’t have to advertise? It seems impossible. And maybe it is, considering that the companies in the big leagues that don’t need to pay for traditional advertising are tough to … Continue reading →

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