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Tag Archives: brand strategy
Does Your Brand Strategy Have a Panic Room?
Have you noticed that your brand strategy is just like a blue print? You lay it out before you start building your brand, with precise planning and customization. But have you considered what you would do if your brand encountered … Continue reading
Is Your Brand Strategy Talking to the Right Generation?
We know a great target audience when we see one and the numbers aren’t lying: there is a reason why businesses are putting their brand strategies into overdrive in order to keep up with a certain generation; the Millennials. Who … Continue reading
Your Brand Strategy: Protection in a Digital Society
Target took a massive hit to their brand when they announced that hackers gained access to close to 40 million customers’ credit and debit card information. While Target has taken every effort to make sure their customers feel safe and … Continue reading
How Netflix Rescued its Brand
The year 2011 started off on the wrong foot for Netflix. Their stock lost half its value in just three months and Netflix CEO Reed Hastings was even named the worst CEO of the year by the New York Times. … Continue reading
Posted in Brand
Tagged audience, brand strategy, Netflix, SJC, Susan J. Campbell Copywriting Solutions, target market
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Does Your Brand Strategy Have a Good Story?
When creating your brand strategy it is important to move away from those hard sales messages or marketing blurbs. Instead, you need to be focusing on telling your story. Small business and nonprofit websites and blogs should lean toward more … Continue reading
Checklist for When You Choose a Branding Consultant
How do you choose a branding consultant? Do you meet a few for an “it’s just lunch,” or do you look online to see who likes what you like? Trying to choose a branding consultant is not all that unlike … Continue reading
Posted in Brand, Content Marketing, Marketing Strategy, Social Media, Social Media Marketing, Teamwork
Tagged brand, brand strategy, branding, branding consultant, branding strategy, build brand value, company brand, content, content creation, content creation tools, content marketing, content marketing strategy, marketing, marketing strategy, SJC, Susan J. Campbell Copywriting Solutions
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We Get to Talk About Our Name, and We Like It … Do You?
We’re sometimes asked a familiar, but important question: what does copywriting in your name mean, anyway? If you’re considering a name modification or name change for your business, consider it carefully. The “copywriting” piece of our name, Susan J. Campbell … Continue reading
Posted in Blog Writing, Brand, Copywriting, Press Release Writing, Social Media, Social Media Marketing, Website, White Paper Marketing
Tagged blog, blogs, brand, brand strategy, build brand value, business philosophy, choosing a business name, company brand, content, content marketing, content marketing strategy, copywriting, copywriting solutions, marketing strategy, selecting a name for your business, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, tagline
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Consistent Customer Communications Start with a Clear Strategy
How do you generate leads among your customer base? Do you wait for a customer to contact you to place another order or add accessories to a platform they already own? If you are like most business owners, you can’t … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Marketing Strategy
Tagged blog, brand, brand strategy, build brand value, company brand, consistent communication, consistent customer communications, content, content marketing, content marketing strategy, customer base, customer communications, email marketing, generate leads, lead generation, social media channels, social media interactions, social media tools
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