Category Archives: Consistent Customer Communications

What Can We Learn from Print Ads about Content Marketing to Build Customer Trust?

Here’s an old school moment in the content marketing arena:  Whatever happened to print ads, and why did businesses buy them? Print ads used to be the hallmark element of ad campaigns, especially for services offered to other businesses. As … Continue reading

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5 Reasons Why You Need a Business Blog

Blogs – seems like everyone’s got one. Well, there’s a good explanation for that. Blogs are an easy way to get fresh content in front of viewers. They improve credibility, further SEO efforts, and increase the visibility of your brand. … Continue reading

Posted in Blog Writing, Consistent Customer Communications, Content Marketing, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , , , | 3 Comments

Gaining Third-Party Credibility: When Experts Talk About You, It’s Awesome

The good, the bad and the busy: gaining third-party credibility takes effort when it comes to your content creation strategy, and it takes time. It also turns your content into a mighty force for gaining new leads and building customer … Continue reading

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Driving Traffic to your Website

A website is known to boost sales and recognition of your business. Well, that is if you continue to make it interesting for prospective customers to want to revisit. A stagnate site leaves the feeling that you have nothing new … Continue reading

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Mastering the Art of Content Marketing Quality and Consistency

Becoming a master of anything requires two dirty little words that many shy away from – hard work and dedication. But that’s how world-renowned Japanese sushi chef, Jiro Ono, started captivating his audience. Operating out of a subway tunnel, Ono … Continue reading

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Success Stories – Why They Matter

When was the last time you asked a customer to rate their level of satisfaction with your service? If they came back with a great response, did you then ask if you could capture their experience in a success story? … Continue reading

Posted in Case Study, Consistent Customer Communications, Content Marketing, Success Stories, Uncategorized | Tagged , , , , , , , , , , , , , , | Leave a comment

Does Your Content Match Your SEO Strategy?

Creating the right content and maximizing its visibility through a successful SEO strategy go hand-in-hand. Neither can stand alone. Skillfully created content that gets seen and shared by no one doesn’t get you anywhere. Nor will poor content that’s highly … Continue reading

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Video: A Powerful Marketing Tool That Never Goes Out of Style

Think back. Just 10 years ago had you ever even heard of YouTube or Facebook? According to Google, last month, 4 billion hours of video were viewed on YouTube. Best estimates say 500 years of YouTube video are watched each … Continue reading

Posted in Consistent Customer Communications, Social Media, Social Media Marketing, Uncategorized, Video Marketing | Tagged , , , , , , , , , , , , , , , , , , , | 2 Comments

Natural Links, Like Sports or Art, Require a Continual Effort … but Worth It

Like learning to golf or mastering the winter garden, creating natural links require effort and consistency — but it’s worth it in terms of giving you more brand strength. Natural links are the key to targeted, effective conversations with the … Continue reading

Posted in Consistent Customer Communications, Content Marketing, Creating Links, Marketing Strategy, Social Media Marketing, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , | 3 Comments

Monday Morning Coffee with Jamie’s Secret Garden

For the discerning homeowner with an eye for beautiful décor, there’s nothing quite like walking into Jamie’s Secret Garden. The store is consistently reset by Jamie herself, bringing whimsical nostalgia and perfect arrangements to even the simplest designs. Her sense … Continue reading

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