Category Archives: Content Marketing

What is Your New Year’s Resolution?

As we say good-bye to 2012, will your new year’s resolution include an update to your marketing strategy? If so, you know where to turn. http://www.susanjcampbell.com

Posted in Content Marketing, Marketing Strategy, Social Media Marketing, Video Marketing | Tagged , , , , , , , , , , , , , , | 1 Comment

Effective Web Sites: Graphic Designer or Web Designer? They Must Work Together

Web designers and graphic designs are birds of the same feather. Essentially, both are talented artists working with different sets of rules. Web designers are just that, they design with the Internet in mind. It’s pretty self explanatory yet not … Continue reading

Posted in Consistent Customer Communications, Content Marketing, Copywriting, Online Marketing, Social Media Marketing, Website | Tagged , , , , , , , , , | 3 Comments

Monday Morning Coffee with Offsite Image Management: Technology No One Else is Doing, in Places They Aren’t Going…

Planning on traveling in some off-the-beaten-path areas of Missouri, Kansas or even rural Texas? The team at Offsite Image Management likely knows the best place for coffee on most two-lane highways across these regions. Although they may serve primarily a … Continue reading

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Content Marketing Trends That May Interest You

There’s no argument that content marketing consumed much of the B2B community this year. The B2B Content Marketing Trends 2012 report was released earlier this week. In it was the answers of nearly 30,000 members of the LinkedIn B2B Technology … Continue reading

Posted in Content Marketing, Mobile Content Marketing, Social Media Marketing, Uncategorized | Tagged , , , , , , , , , , , , , , , | 3 Comments

Limitless Possibilities

At SJC, we believe that your story is unique, and that your voice should be heard. We will work with you in a collaborative partnership to develop a strategy that supports your message and communicates your mission to your target … Continue reading

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Investing in Content Marketing Chia Pet Style: A Little Water, Lots of Growth

Many organizations are thinking like a Chia Pet when it comes to investing in content marketing: invest a little, get a lot. A recent study said that around 79 percent of organizations where moving away from other types of marketing … Continue reading

Posted in Blog Writing, Brand, Content Marketing, Copywriting, Marketing Strategy, Social Media Marketing, White Paper Marketing | Tagged , , , , , , , , , , , , , , , | 4 Comments

B2B Content Marketing Trends

Engaging content is a challenge. Need creative power? At Susan J. Campbell Copywriting Solutions We Write. You Shine.

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Simple Strategies for Successfully Rebranding Your Company’s Social Media Profiles

Are your social media profiles in line with your current business strategy? Oftentimes we make important business updates and forget to reflect those changes in our social networks. But a total overhaul of social media profiles isn’t always necessary. Instead, … Continue reading

Posted in Brand, Content Marketing, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , , , | 1 Comment

Can I Afford Content Marketing? Introducing the 52 Points Principle

Right now, a competing organization is reaching the “52 points principle” and capturing leads you could have for your business, while seeing their marketing costs decrease. Many organizations ask themselves “can I afford content marketing? And should I?” and the … Continue reading

Posted in Consistent Customer Communications, Content Marketing, SEO, Social Media Marketing | Tagged , , , , , , , , , , , | 3 Comments