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Category Archives: Content Marketing
SEO Tips and Tricks to Guide Your Strategy
In the world of search engine optimization (SEO), it’s easy to assume that throwing a few keywords into your content will optimize your site. It’s also easy to assume that throwing many keywords into the content will also optimize the … Continue reading
Posted in Content Marketing, Copywriting, Marketing Strategy, SEO, Social Media Marketing
Tagged consistent communication, consistent content, content, content marketing, content marketing strategy, copywriting solutions, Google+, keywords, Quality content, relevant content, search engine algorithms, search engine optimization, search rankings, SEO, SEO keywords, SEO strategy, SEO tips and tricks, SEO writing, SJC, Susan J. Campbell Copywriting Solutions
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Happy Thanksgiving from the SJC Team!
On this national day devoted to giving thanks, those of us at Susan J. Campbell Copywriting Solutions would like to take the time to thank all of our readers, customers, colleagues and supporters for enabling our growth and success … Continue reading
Four Social Networking Mistakes to Avoid
Wondering how to navigate the never-ending rules and tools within your social media networks? A lot of people do as too often, strategies don’t exist to guide content and sharing, or a company uses their platforms to shout out information … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Online Marketing, Social Media, Social Media Marketing
Tagged brand, brand representation, branding, branding opportunities, content, content marketing, content marketing strategy, copywriting, copywriting solutions, Quality content, social media, social media networks, social media platforms, social media posts, social media tools, social networking, social networking mistakes, social networking mistakes to avoid, social networking strategy, Susan J. Campbell Copywriting Solutions
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No More Random Acts of Video Ads: Social Video Becomes the Evolved Method
Whether you call it social video, video marketing or digital advertising, call it awesome in terms of generating brand power – especially in terms of getting your audience to send it forth to their friends and contacts. But only call … Continue reading
Posted in Content Marketing, Marketing Strategy, Online Marketing, Social Media Marketing, Video Marketing
Tagged content, content creation strategies, content marketing, content marketing strategy, copywriting, copywriting solutions, digital advertising, engage customers, Facebook, social media platforms, social media tools, social video, Susan J. Campbell Copywriting Solutions, video, video content, video marketing, web video, YouTube
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Engaging Social Media Fans by Listening
Guess what, there’s a right way and a wrong way to use social media. The wrong way is to blow your entire marketing budget on brand promotion only. Social media is about so much more than tooting your own horn. … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Social Media, Social Media Marketing
Tagged conversation, conversations, customer satisfaction, customers, engage customers, engage social media fans, marketing strategy, public relations, public relations tool, relationships, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
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The SJC Beat
You need someone who can listen to your story, understand your market and create the communications strategy you need to succeed. When you partner with SJC Copywriting Solutions, you gain so much more than content; you also gain the ability … Continue reading
Posted in Brand, Content Marketing, Social Media Marketing, Video Marketing
Tagged brand, communications, communications strategy, content, content marketing, content marketing strategy, copywriting, copywriting solutions, key strategy, marketing, marketing materials, social media, Susan J. Campbell Copywriting Solutions, video, video marketing
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Trends in Content Marketing
Content marketing is continuously occupying a more important role in professional marketing strategies. For three years now, the Content Marketing Institute (CMI) has partnered with MarketingProfs to present key trends in content marketing. The 2013 B2B Content Marketing Benchmarks, Budgets … Continue reading
Posted in Content Marketing, Marketing Strategy, Mobile Content Marketing, Newsletter Marketing, Nonprofit Marketing, Online Marketing, Pinterest Content Marketing, Social Media Marketing
Tagged blog, blogs, content, content marketing channels, content marketing expenditures, content marketing strategy, content marketing trends, copywriting, copywriting solutions, Facebook, LinkedIn, marketing, marketing strategy, pinterest, return on investment, ROI, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, trends in content marketing, Twitter
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Link Building for Lead Creation: Fight Your Way Through Web Spam
Why is link building like the upcoming election? The more links you have to authority, high-quality sources in your content, the more likely your chances of being the selected as the top “candidate” on Google or other search engines that … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Creating Links, Link Building, Marketing Strategy, Online Marketing, SEO, Social Media, Social Media Marketing
Tagged content, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, engage customers, external links, fighting spam, keyword, keyword focused writing, keyword optimization, keywords, lead creation, link building, marketing, marketing strategy, SEO, SEO writing, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, tagging, Web presence, web spam
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Website Appeal Getting Stale? Why You Should Update Your Website
Most people view maintenance on their cars like routine oil changes and tire rotations as a necessity, so why is it when it comes to the longevity of website appeal we tend to think the site will take care of … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Website
Tagged content, content marketing, content marketing strategy, copywriting solutions, drive traffic to your website, engage customers, marketing strategy, social media, social media tools, Susan J. Campbell Copywriting Solutions, website maintenance, website management, website marketing, website traffic
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What Can We Learn from Print Ads about Content Marketing to Build Customer Trust?
Here’s an old school moment in the content marketing arena: Whatever happened to print ads, and why did businesses buy them? Print ads used to be the hallmark element of ad campaigns, especially for services offered to other businesses. As … Continue reading
Posted in Brand, Consistent Customer Communications, Content Marketing
Tagged blog, brand, build brand value, company brand, content, content marketing, content marketing strategy, conversation, copywriting, copywriting solutions, customers, email marketing, engage customers, marketing, marketing strategy, print ads, social media, social media campaign, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
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