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Category Archives: Content Marketing
Content Marketing – Just Words on a Page?
Most companies would agree that building a better brand is something they aspire to do. If that’s true, then quality content marketing should be in the cards as an integral part of your brand management strategy. A recent survey showed … Continue reading
Posted in Content Marketing, Marketing Strategy, Social Media Marketing
Tagged brand, build brand value, content, content marketing, content marketing strategy, customers, engage customers, marketing, marketing strategy, social media, social media strategy, social media tools, social networking, Susan J. Campbell Copywriting Solutions
2 Comments
Copywriting Services – Do They Work?
You may be aware that other companies use copywriting services but haven’t given much thought as to what they could do for your business. Copywriting services fulfill a myriad of different functions, but the bottom line is – if your … Continue reading
Posted in Blog Writing, Brand, Content Marketing, Copywriting, Press Release Writing, Website
Tagged blog, blogging, blogs, brand, build brand value, content, content marketing, copywriting, copywriting solutions, email marketing, keywords, marketing, marketing strategy, search engine optimization, SEO writing, Susan J. Campbell Copywriting Solutions, website
2 Comments
What is a Business Blog?
You have a website, so that is the best way for your customers to reach and learn about you, right? Well, not entirely. While you might have an online presence you may not be interacting with your target audience like … Continue reading
Posted in Blog Writing, Content Marketing, Website
Tagged blog, blogging, blogs, brand, business blog, content, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, Facebook, marketing, marketing strategy, online presence, social media, social media tools, Susan J. Campbell Copywriting Solutions, website management
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I Advertise – Do I Need Content Marketing?
Technology has changed the way we communicate, and advertising has had to follow. Gone are the days where throwing a moving banner in someone’s face will generate a large click through response. People today are spammed to death, and getting … Continue reading
Posted in Consistent Customer Communications, Content Marketing
Tagged blog, blogging, blogs, brand, content, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, engage customers, internet marketing, marketing, marketing strategy, press release, relationships, SEO, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, video
1 Comment
Content Marketing – Are you using your Voice?
What do your prospective clients or customers know about you? Have you really shared with them what your business can do? If you’re not using content marketing, then your voice has been mute. Content marketing is not something that is … Continue reading
Posted in Consistent Customer Communications, Content Marketing
Tagged blog, brand, content, content marketing, content marketing strategy, customers, engage customers, marketing, marketing strategy, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions
2 Comments
3 Content Marketing Trends to Consider
Does content marketing really work? It does if you remember its core purpose – to engage your existing customers and identify new leads through the provision of useful advice and information that is of high quality and lacking the pushy … Continue reading
Posted in Content Marketing, Mobile Content Marketing, Video Marketing, Webinar marketing
Tagged blog, blogging, blogs, content, content marketing, content marketing strategy, customers, engage customers, marketing, marketing strategy, mobile marketing, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, video, webinar, website
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Mobile Content Marketing – Google Reports It’s Hot
Want to make more impact with your advertising dollar and maximize your mobile content marketing strategy? As the old saying goes, timing is everything. And according to Google, that timing should coincide with events occurring in popular culture. The company … Continue reading
Posted in Content Marketing, Mobile Content Marketing, Social Media Marketing
Tagged apps, content, content marketing, content marketing strategy, customers, marketing, marketing strategy, mobile content marketing, mobile marketing, search engine optimization, SEO, social media, social media campaign, social media tools, Susan J. Campbell Copywriting Solutions
7 Comments
How to Get Users to Share Your Content
In talking with different companies as to how to re-purpose their content, we are often asked if it’s OK to repurpose the content of others. While we do want to protect the copyright of those who have generated original work, … Continue reading
Posted in Content Marketing
Tagged blog, blogging, content, content marketing, content marketing strategy, conversation, customers, engage customers, Facebook, marketing, marketing strategy, relationships, repurpose, sharing content, social media tools, Susan J. Campbell Copywriting Solutions, Twitter
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Can You Handle Content Marketing In-House?
Even with a thousand fancy online tools, selling your product or service is still about reaching people. Dialoguing with people. Building a relationship with people. Reaching the people you’re after and encouraging them to take action requires solid, high-value and … Continue reading
Posted in Content Marketing
Tagged content, content marketing, content marketing strategy, copywriting, customers, engage customers, in-house marketing, marketing, marketing strategy, relationships, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, website
2 Comments
4 Steps to Social Media Success
If you’re not using social media as part of your marketing strategy, you’re likely missing out on a huge opportunity for referrals and sales. Social media is today’s watering hole where people swap stories, advice, gossip, and recommendations. You don’t … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Marketing Strategy, Social Media Marketing
Tagged company brand, content, content marketing, content marketing strategy, customers, engage customers, Facebook, marketing, marketing strategy, relationships, social media, social media strategy, social media success, social media tools, social networking, Susan J. Campbell Copywriting Solutions, target audience
3 Comments
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