Category Archives: Copywriting

Monday Morning Coffee with SJC Copywriting Solutions

Posted on December 17, 2012 by admin

As the year is winding down, do you ever stop to take a minute and reflect on the successes of 2012? If yours is like most businesses, you’ve enjoyed some wins and losses, you’ve made changes and you’ve kept many … Continue reading →

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Effective Web Sites: Graphic Designer or Web Designer? They Must Work Together

Posted on December 11, 2012 by admin

Web designers and graphic designs are birds of the same feather. Essentially, both are talented artists working with different sets of rules. Web designers are just that, they design with the Internet in mind. It’s pretty self explanatory yet not … Continue reading →

Posted in Consistent Customer Communications, Content Marketing, Copywriting, Online Marketing, Social Media Marketing, Website | Tagged , , , , , , , , , | 3 Comments

Limitless Possibilities

Posted on December 6, 2012 by admin

At SJC, we believe that your story is unique, and that your voice should be heard. We will work with you in a collaborative partnership to develop a strategy that supports your message and communicates your mission to your target … Continue reading →

Posted in Content Marketing, Copywriting, Marketing Strategy, Social Media Marketing, Success Stories, Video Marketing | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment

Investing in Content Marketing Chia Pet Style: A Little Water, Lots of Growth

Posted on December 4, 2012 by admin

Many organizations are thinking like a Chia Pet when it comes to investing in content marketing: invest a little, get a lot. A recent study said that around 79 percent of organizations where moving away from other types of marketing … Continue reading →

Posted in Blog Writing, Brand, Content Marketing, Copywriting, Marketing Strategy, Social Media Marketing, White Paper Marketing | Tagged , , , , , , , , , , , , , , , | 4 Comments

SEO Tips and Tricks to Guide Your Strategy

Posted on November 23, 2012 by admin

In the world of search engine optimization (SEO), it’s easy to assume that throwing a few keywords into your content will optimize your site. It’s also easy to assume that throwing many keywords into the content will also optimize the … Continue reading →

Posted in Content Marketing, Copywriting, Marketing Strategy, SEO, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , , , | 4 Comments

What to Include in Your Content Strategy

Posted on October 12, 2012 by admin

When you work for a content company, you need to have a content strategy. It helps all key players understand what is happening at any given time, when content needs to be created, the topics of focus, the type of … Continue reading →

Posted in Content Marketing, Copywriting, Editorial Calendars, Marketing Strategy, Social Media Marketing, Uncategorized, White Paper Marketing | Tagged , , , , , , , , , , , , , , , , , , , , , , | 5 Comments

We Get to Talk About Our Name, and We Like It … Do You?

Posted on September 26, 2012 by admin

We’re sometimes asked a familiar, but important question:  what does copywriting in your name mean, anyway? If you’re considering a name modification or name change for your business, consider it carefully. The “copywriting” piece of our name, Susan J. Campbell … Continue reading →

Posted in Blog Writing, Brand, Copywriting, Press Release Writing, Social Media, Social Media Marketing, Website, White Paper Marketing | Tagged , , , , , , , , , , , , , , , , , , , | 2 Comments

Copywriting: Still a Powerful Marketing Tool

Posted on September 25, 2012 by admin
Posted in Copywriting, Video Marketing | Tagged , , , , , , , , , | 3 Comments

The Road to Great Content – It’s Less Traveled Than You May Think

Posted on September 21, 2012 by admin

The creation of really great content is critical to the success of any online venture. Even if your focus is completely eCommerce, you still need that content to drive interested buyers to your site. The challenge is always – how … Continue reading →

Posted in Content Marketing, Copywriting | Tagged , , , , , , , , , , , | 1 Comment

Why Copywriting Services are Better than Freelancers

Posted on September 14, 2012 by admin

The benefits of copywriting services include the ability to further your brand, drive traffic, and increase visibility through SEO efforts. Once your business has decided to use this powerful promotional medium, the next decision is whether to use a copywriting … Continue reading →

Posted in Content Marketing, Copywriting, Marketing Strategy | Tagged , , , , , , , , , , | 5 Comments