Category Archives: Marketing Strategy

Investing in Content Marketing Chia Pet Style: A Little Water, Lots of Growth

Many organizations are thinking like a Chia Pet when it comes to investing in content marketing: invest a little, get a lot. A recent study said that around 79 percent of organizations where moving away from other types of marketing … Continue reading

Posted in Blog Writing, Brand, Content Marketing, Copywriting, Marketing Strategy, Social Media Marketing, White Paper Marketing | Tagged , , , , , , , , , , , , , , , | 4 Comments

B2B Content Marketing Trends

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SEO Tips and Tricks to Guide Your Strategy

In the world of search engine optimization (SEO), it’s easy to assume that throwing a few keywords into your content will optimize your site. It’s also easy to assume that throwing many keywords into the content will also optimize the … Continue reading

Posted in Content Marketing, Copywriting, Marketing Strategy, SEO, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , , , | 4 Comments

No More Random Acts of Video Ads: Social Video Becomes the Evolved Method

Whether you call it social video, video marketing or digital advertising, call it awesome in terms of generating brand power – especially in terms of getting your audience to send it forth to their friends and contacts. But only call … Continue reading

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Trends in Content Marketing

Content marketing is continuously occupying a more important role in professional marketing strategies. For three years now, the Content Marketing Institute (CMI) has partnered with MarketingProfs to present key trends in content marketing. The 2013 B2B Content Marketing Benchmarks, Budgets … Continue reading

Posted in Content Marketing, Marketing Strategy, Mobile Content Marketing, Newsletter Marketing, Nonprofit Marketing, Online Marketing, Pinterest Content Marketing, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , , , , , | 2 Comments

Link Building for Lead Creation: Fight Your Way Through Web Spam

Why is link building like the upcoming election? The more links you have to authority, high-quality sources in your content, the more likely your chances of being the selected as the top “candidate” on Google or other search engines that … Continue reading

Posted in Consistent Customer Communications, Content Marketing, Creating Links, Link Building, Marketing Strategy, Online Marketing, SEO, Social Media, Social Media Marketing | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Branding in Patterns

When watching a commercial on television, you may begin to associate a certain type of advertisement with certain brands. While advertisers may not come right out and say the name of the product they’re marketing, you know because you have … Continue reading

Posted in Brand, Content Marketing, Marketing Strategy, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , | 1 Comment

Surprise: Storytelling May Not Actually Get Results from Content Marketing

Thinking about your next blog or article to promote your brand? Set that good story aside. For now. Instead, let 1980s hairband legend Poison give you some advice. If you want to convert content marketing efforts into leads and sales, … Continue reading

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Content Marketing – What it Means for Your Brand

In the world of marketing, we consistently talk about the importance of the brand. As the business owner or decision maker, you spend a great deal of time and research on what needs to happen to develop your brand. At … Continue reading

Posted in Brand, Content Marketing, Marketing Strategy | Tagged , , , , , , , , , , , , , , , , | 4 Comments