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Category Archives: Marketing Strategy
Investing in Content Marketing Chia Pet Style: A Little Water, Lots of Growth
Many organizations are thinking like a Chia Pet when it comes to investing in content marketing: invest a little, get a lot. A recent study said that around 79 percent of organizations where moving away from other types of marketing … Continue reading
Posted in Blog Writing, Brand, Content Marketing, Copywriting, Marketing Strategy, Social Media Marketing, White Paper Marketing
Tagged blog, blog campaigns, brand, content, content marketing, content marketing strategy, copywriting, copywriting solutions, keywords, marketing, marketing strategy, online video tools, social media, social media strategies, Susan J. Campbell Copywriting Solutions, website copy
4 Comments
Mobile Social Media Puts You Where the Action Is
Up-to-date marketing needs up-to-date tools and strategies. In today’s world that means having a social presence especially in the realm of mobile social media. Smartphones and iPads are fast becoming the preferred devices for more and more Americans. That means … Continue reading
Posted in Consistent Customer Communications, Marketing Strategy, Mobile Content Marketing, Social Media Marketing
Tagged brand, company brand, copywriting solutions, marketing strategy, marketing tools, mobile marketing, mobile marketing strategy, mobile social media, social media, social media tools, Susan J. Campbell Copywriting Solutions, target audience, website
1 Comment
B2B Content Marketing Trends
Engaging content is a challenge. Need creative power? At Susan J. Campbell Copywriting Solutions We Write. You Shine.
Posted in Content Marketing, Marketing Strategy, Social Media Marketing, Video Marketing
Tagged content, content marketing, content marketing strategy, copywriting, copywriting solutions, engage customers, marketing, marketing strategy, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, video, video content marketing, video marketing, web video
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SEO Tips and Tricks to Guide Your Strategy
In the world of search engine optimization (SEO), it’s easy to assume that throwing a few keywords into your content will optimize your site. It’s also easy to assume that throwing many keywords into the content will also optimize the … Continue reading
Posted in Content Marketing, Copywriting, Marketing Strategy, SEO, Social Media Marketing
Tagged consistent communication, consistent content, content, content marketing, content marketing strategy, copywriting solutions, Google+, keywords, Quality content, relevant content, search engine algorithms, search engine optimization, search rankings, SEO, SEO keywords, SEO strategy, SEO tips and tricks, SEO writing, SJC, Susan J. Campbell Copywriting Solutions
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No More Random Acts of Video Ads: Social Video Becomes the Evolved Method
Whether you call it social video, video marketing or digital advertising, call it awesome in terms of generating brand power – especially in terms of getting your audience to send it forth to their friends and contacts. But only call … Continue reading
Posted in Content Marketing, Marketing Strategy, Online Marketing, Social Media Marketing, Video Marketing
Tagged content, content creation strategies, content marketing, content marketing strategy, copywriting, copywriting solutions, digital advertising, engage customers, Facebook, social media platforms, social media tools, social video, Susan J. Campbell Copywriting Solutions, video, video content, video marketing, web video, YouTube
2 Comments
Trends in Content Marketing
Content marketing is continuously occupying a more important role in professional marketing strategies. For three years now, the Content Marketing Institute (CMI) has partnered with MarketingProfs to present key trends in content marketing. The 2013 B2B Content Marketing Benchmarks, Budgets … Continue reading
Posted in Content Marketing, Marketing Strategy, Mobile Content Marketing, Newsletter Marketing, Nonprofit Marketing, Online Marketing, Pinterest Content Marketing, Social Media Marketing
Tagged blog, blogs, content, content marketing channels, content marketing expenditures, content marketing strategy, content marketing trends, copywriting, copywriting solutions, Facebook, LinkedIn, marketing, marketing strategy, pinterest, return on investment, ROI, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, trends in content marketing, Twitter
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Link Building for Lead Creation: Fight Your Way Through Web Spam
Why is link building like the upcoming election? The more links you have to authority, high-quality sources in your content, the more likely your chances of being the selected as the top “candidate” on Google or other search engines that … Continue reading
Posted in Consistent Customer Communications, Content Marketing, Creating Links, Link Building, Marketing Strategy, Online Marketing, SEO, Social Media, Social Media Marketing
Tagged content, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, engage customers, external links, fighting spam, keyword, keyword focused writing, keyword optimization, keywords, lead creation, link building, marketing, marketing strategy, SEO, SEO writing, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, tagging, Web presence, web spam
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Branding in Patterns
When watching a commercial on television, you may begin to associate a certain type of advertisement with certain brands. While advertisers may not come right out and say the name of the product they’re marketing, you know because you have … Continue reading
Posted in Brand, Content Marketing, Marketing Strategy, Uncategorized
Tagged brand, branding, branding in patterns, build brand value, company brand, content, content marketing, content marketing strategy, copywriting, copywriting solutions, customer loyalty, customer trust, marketing, marketing creativity, marketing strategy, print marketing, social media, social media campaign, social media tools, Susan J. Campbell Copywriting Solutions, video, video marketing, web video
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Surprise: Storytelling May Not Actually Get Results from Content Marketing
Thinking about your next blog or article to promote your brand? Set that good story aside. For now. Instead, let 1980s hairband legend Poison give you some advice. If you want to convert content marketing efforts into leads and sales, … Continue reading
Posted in Content Marketing, Marketing Strategy, SEO, Social Media Marketing, Video Marketing
Tagged content, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, engage customers, keywords, marketing, marketing strategy, relationships, social media, social media strategy, social media tools, Susan J. Campbell Copywriting Solutions, video
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Content Marketing – What it Means for Your Brand
In the world of marketing, we consistently talk about the importance of the brand. As the business owner or decision maker, you spend a great deal of time and research on what needs to happen to develop your brand. At … Continue reading
Posted in Brand, Content Marketing, Marketing Strategy
Tagged brand, build brand value, company brand, content, content marketing, content marketing strategy, copywriting, copywriting solutions, customers, engage customers, marketing, marketing strategy, online store, social media tools, storefront, Susan J. Campbell Copywriting Solutions, webinar
4 Comments